ActiveCampaign vs AWeber
A detailed, side-by-side comparison of ActiveCampaign and AWeber. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
ActiveCampaign edges ahead overall with a rating of 4.4/5. However, AWeber (3.8/5) may be the better fit if you prioritise Small businesses and entrepreneurs wanting reliable, simple email marketing. Read on for the full breakdown.
ActiveCampaign vs AWeber at a Glance
ActiveCampaign
★ 4.4ActiveCampaign blends email marketing, marketing automation, and CRM into one platform. Known for its sophisticated automation builder and excellent email deliverability.
Starting from: £12/month
Best for: Businesses prioritising email marketing and sophisticated automation
Read full review →AWeber
★ 3.8AWeber is a veteran email marketing platform that has served small businesses and entrepreneurs since 1998. It offers reliable email delivery, a large template library, and straightforward automation. Known for its excellent customer support and focus on simplicity over complexity.
Starting from: £0/month
Best for: Small businesses and entrepreneurs wanting reliable, simple email marketing
Read full review →ActiveCampaign vs AWeber Feature Comparison
Here is how ActiveCampaign and AWeber compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | ActiveCampaign | AWeber |
|---|---|---|
| Free Plan Available | No | Yes |
| Starting Price | £12/month | £0/month |
| Best For | Businesses prioritising email marketing and sophisticated automation | Small businesses and entrepreneurs wanting reliable, simple email marketing |
| Our Rating | 4.4/5 | 3.8/5 |
| Mobile App | Limited | Limited |
| Email Marketing | Yes | Yes |
| Automation | Yes | Yes |
| Reporting | Yes | Basic |
| Integrations | Extensive | Extensive |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
ActiveCampaign vs AWeber Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
ActiveCampaign Pricing
Starter
£12/month
- ✓Email marketing
- ✓Marketing automation
- ✓Inline forms
- ✓Site tracking
Plus
£42/month
- ✓Everything in Starter
- ✓CRM
- ✓Lead scoring
- ✓Landing pages
- ✓SMS marketing
Pro
£135/month
- ✓Everything in Plus
- ✓Predictive sending
- ✓Split automation
- ✓Attribution
Enterprise
£225/month
- ✓Everything in Pro
- ✓Custom objects
- ✓Single sign-on
- ✓Dedicated account rep
AWeber Pricing
Free
£0/month
- ✓500 subscribers
- ✓3,000 emails/month
- ✓1 email list
- ✓Basic automation
Lite
£11/month
- ✓500 subscribers
- ✓Unlimited emails
- ✓3 email lists
- ✓Advanced analytics
Plus
£25/month
- ✓500 subscribers
- ✓Unlimited emails
- ✓Unlimited lists
- ✓Advanced automation
- ✓Sales tracking
Unlimited
£830/month
- ✓Unlimited subscribers
- ✓Unlimited emails
- ✓Priority support
- ✓Personalised account management
Not sure which to pick?
Our team has implemented both ActiveCampaign and AWeber for clients. We can help you decide based on your specific needs.
ActiveCampaign Pros and Cons
✓Pros
- •Best-in-class marketing automation
- •Excellent email deliverability
- •Sophisticated automation builder
- •Good CRM functionality
- •Strong segmentation capabilities
✗Cons
- •CRM is secondary to marketing features
- •Can be complex for beginners
- •Contact-based pricing escalates
- •Reporting could be more visual
- •Limited social media features
AWeber Pros and Cons
✓Pros
- •Excellent customer support (24/7 live chat)
- •Very reliable email deliverability
- •Easy to learn and use
- •Large template library (700+)
- •Free plan available
✗Cons
- •Automation is basic compared to newer platforms
- •Interface feels dated in places
- •Limited advanced segmentation
- •Pricing not competitive for larger lists
- •Landing page builder is basic
Our Verdict: ActiveCampaign vs AWeber
Both ActiveCampaign and AWeber are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose ActiveCampaign if you need Businesses prioritising email marketing and sophisticated automation. With a starting price of £12/month and a rating of 4.4/5, it offers best-in-class marketing automation.
Choose AWeber if you need Small businesses and entrepreneurs wanting reliable, simple email marketing. Starting at £0/month with a 3.8/5 rating, it excels at excellent customer support (24/7 live chat).
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between ActiveCampaign and AWeber? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up ActiveCampaign or AWeber for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.