Salesforce vs Zoho
A detailed, side-by-side comparison of Salesforce and Zoho. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Salesforce edges ahead overall with a rating of 4.3/5. However, Zoho (0/5) may be the better fit if you prioritise specific use cases. Read on for the full breakdown.
Salesforce vs Zoho at a Glance
Salesforce
★ 4.3The world's leading CRM platform, Salesforce offers unmatched customisation and scalability. Best suited for larger organisations with complex sales processes and dedicated admin resources.
Starting from: £20/user/month
Best for: Mid to large enterprises needing highly customisable CRM with complex workflows
Read full review →Zoho
★ N/AZoho is a popular platform used by businesses worldwide.
Starting from: Contact for pricing
Best for: Various business needs
Read full review →Salesforce vs Zoho Feature Comparison
Here is how Salesforce and Zoho compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Salesforce | Zoho |
|---|---|---|
| Free Plan Available | No | No |
| Starting Price | £20/user/month | Contact for pricing |
| Best For | Mid to large enterprises needing highly customisable CRM with complex workflows | General business use |
| Our Rating | 4.3/5 | N/A |
| Mobile App | Yes | Limited |
| Email Marketing | No | No |
| Automation | Yes | Limited |
| Reporting | Yes | Basic |
| Integrations | Limited | Limited |
| API Access | Yes | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Salesforce vs Zoho Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Salesforce Pricing
Starter
£20/user/month
- ✓Lead management
- ✓Opportunity tracking
- ✓Email integration
Professional
£60/user/month
- ✓Everything in Starter
- ✓Pipeline management
- ✓Forecasting
Enterprise
£120/user/month
- ✓Everything in Professional
- ✓Workflow automation
- ✓Advanced reporting
Unlimited
£240/user/month
- ✓Everything in Enterprise
- ✓AI features
- ✓24/7 support
- ✓Sandbox
Not sure which to pick?
Our team has implemented both Salesforce and Zoho for clients. We can help you decide based on your specific needs.
Salesforce Pros and Cons
✓Pros
- •Incredibly customisable and scalable
- •Massive ecosystem (AppExchange has 5,000+ apps)
- •Industry-leading AI features with Einstein
- •Robust reporting and analytics
- •Trusted by Fortune 500 companies
✗Cons
- •Steep learning curve, often requires admin training
- •Expensive, especially for smaller teams
- •Complex pricing with many add-ons
- •Can feel over-engineered for simple use cases
- •Implementation can take months
Our Verdict: Salesforce vs Zoho
Both Salesforce and Zoho are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Salesforce if you need Mid to large enterprises needing highly customisable CRM with complex workflows. With a starting price of £20/user/month and a rating of 4.3/5, it offers incredibly customisable and scalable.
Choose Zoho if you need a capable platform. Starting at competitive pricing with a N/A/5 rating, it excels at delivering value.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Salesforce and Zoho? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Salesforce or Zoho for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.