Best CRM for E-commerce in 2026
E-commerce businesses need CRM systems that integrate with their online stores, track customer purchasing behaviour, segment audiences, and automate marketing campaigns across email, SMS, and social channels.
Reviewed by the Ikaroa team · Last updated: March 2026
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Open Doors: Best All-in-One CRM for E-commerce
Open Doors is our top recommendation for e-commerce because it combines CRM, email marketing, SMS, booking, invoicing, and automation in a single platform. Instead of paying for multiple tools, e-commerce businesses get everything they need from day one, with unlimited contacts on every plan. It covers all the key needs: store integration, customer segmentation, purchase history, and more.
Quick Summary: Top CRMs for E-commerce
- 1Open Doorsfrom £97/month★ 4.8
- 2HubSpot CRMfrom £0/month★ 4.5
- 3ActiveCampaignfrom £12/month★ 4.4
- 4Brevofrom £0/month★ 4
- 5Mailchimpfrom £0/month★ 4
- 6Zoho CRMfrom £0/month (3 users)★ 4.2
Open Doors
⭐ Our Pick★ 4.8All-in-one CRM, marketing automation, and business management platform. Built for small to medium businesses who want enterprise features without enterprise pricing. Includes CRM, email marketing, SMS, funnels, landing pages, booking, invoicing, automation workflows, reputation management, and more.
Open Doors Pricing for E-commerce
✓Pros
- •All-in-one platform replaces 10+ tools
- •Significantly cheaper than buying separate tools
- •Built-in automation workflows
- •Unlimited contacts on all plans
- •White-label available for agencies
- •Dedicated support from Ikaroa team
✗Cons
- •Newer platform (fewer third-party integrations than HubSpot)
- •Learning curve for the full feature set
Best for: Small to medium businesses wanting one platform instead of 10 separate tools
HubSpot CRM
★ 4.5HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
HubSpot CRM Pricing for E-commerce
✓Pros
- •Generous free tier with no time limit
- •Excellent user interface and onboarding
- •All-in-one platform (marketing, sales, service)
- •Huge integration marketplace (1,000+)
- •Strong community and learning resources
✗Cons
- •Gets expensive quickly at Professional tier
- •Free plan has HubSpot branding
- •Limited customisation on lower tiers
- •Annual contracts on paid plans
- •Per-seat pricing adds up for larger teams
Best for: Small to mid-sized businesses wanting a free starting point with room to grow
ActiveCampaign
★ 4.4ActiveCampaign blends email marketing, marketing automation, and CRM into one platform. Known for its sophisticated automation builder and excellent email deliverability.
ActiveCampaign Pricing for E-commerce
✓Pros
- •Best-in-class marketing automation
- •Excellent email deliverability
- •Sophisticated automation builder
- •Good CRM functionality
- •Strong segmentation capabilities
✗Cons
- •CRM is secondary to marketing features
- •Can be complex for beginners
- •Contact-based pricing escalates
- •Reporting could be more visual
- •Limited social media features
Best for: Businesses prioritising email marketing and sophisticated automation
Brevo
★ 4Formerly Sendinblue, Brevo offers an affordable all-in-one marketing platform with CRM, email marketing, SMS, and chat. Known for its generous free plan and pay-as-you-go pricing.
Brevo Pricing for E-commerce
✓Pros
- •Very affordable, generous free plan
- •Email AND SMS marketing combined
- •Unlimited contacts on all plans
- •Good transactional email service
- •GDPR-compliant (EU-based)
✗Cons
- •CRM features are basic compared to dedicated tools
- •Automation limited on lower tiers
- •Email builder could be more intuitive
- •Limited integrations compared to competitors
- •Support can be slow on free plan
Best for: Budget-conscious businesses needing email marketing with basic CRM
Mailchimp
★ 4The world's most recognisable email marketing platform, now owned by Intuit. Mailchimp has expanded into basic CRM, landing pages, and social media management.
Mailchimp Pricing for E-commerce
✓Pros
- •Extremely well-known and trusted brand
- •Easy to use email builder
- •Good template library
- •Strong integration ecosystem
- •Useful creative tools and content optimiser
✗Cons
- •CRM features are very basic
- •Free plan has been significantly reduced
- •Pricing increases sharply with contact count
- •Limited automation on lower tiers
- •Contact-based pricing means paying for unsubscribed contacts
Best for: Small businesses and creators focused on email marketing
Zoho CRM
★ 4.2Part of the broader Zoho ecosystem, Zoho CRM offers excellent value with a comprehensive feature set. Particularly strong for businesses already using other Zoho products.
Zoho CRM Pricing for E-commerce
✓Pros
- •Excellent value for money
- •Part of broader Zoho ecosystem (45+ apps)
- •Good AI features with Zia
- •Highly customisable at every tier
- •Free plan available for up to 3 users
✗Cons
- •Interface can feel dated compared to competitors
- •Learning curve for advanced features
- •Customer support can be slow
- •Some features feel bolted on
- •Mobile app could be more polished
Best for: Budget-conscious businesses wanting a full-featured CRM with room to grow
Open Doors vs HubSpot CRM for E-commerce
| Feature | Open Doors | HubSpot CRM |
|---|---|---|
| Free Plan | ✗ Not available | ✓ Available |
| Starting Price | £97/month | £0/month |
| Mobile App | ✗ | ✓ |
| Email Marketing | Limited | ✓ |
| Automation | ✓ | ✓ |
| Our Rating | 4.8/5 | 4.5/5 |
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Why E-commerce Need a CRM
Running a e-commerce business means juggling multiple relationships, appointments, and follow-ups every single day. Without a proper system in place, opportunities slip through the cracks, follow-ups get forgotten, and you spend more time on admin than on delivering great service.
A CRM (Customer Relationship Management) system designed for e-commerce helps you centralise all your contacts, automate repetitive tasks, and gain visibility into your sales pipeline. The key needs for e-commerce include:
- ✓Store integration: Essential for e-commerce to manage day-to-day operations efficiently.
- ✓Customer segmentation: Essential for e-commerce to manage day-to-day operations efficiently.
- ✓Purchase history: Essential for e-commerce to manage day-to-day operations efficiently.
- ✓Abandoned cart recovery: Essential for e-commerce to manage day-to-day operations efficiently.
- ✓Multi-channel marketing: Essential for e-commerce to manage day-to-day operations efficiently.
The right CRM will pay for itself quickly through improved customer retention, faster follow-ups, and better organisation. Most e-commerce businesses see a positive ROI within the first 3 months of implementing a CRM. If you need help choosing or implementing one, get in touch with our team.
CRM for E-commerce: Frequently Asked Questions
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