Zoho CRM Review 2026
Reviewed by the Ikaroa team · Last updated: March 2026
Overview
Part of the broader Zoho ecosystem, Zoho CRM offers excellent value with a comprehensive feature set. Particularly strong for businesses already using other Zoho products.
We have been working with Zoho CRM across multiple client projects since 1998, and this review reflects our hands-on experience implementing it for businesses of all sizes. Founded in 1996 and headquartered in Chennai, India, Zoho CRM has established itself as a solid option in the crm category.
Starting Price
£0/month (3 users)
Founded
1996
Headquarters
Chennai, India
Our Rating
4.2/5
Zoho CRM Key Features
Zoho CRM offers a comprehensive feature set that covers the core needs of most businesses in the crm space. Here are the standout features we have tested:
Zoho CRM Pricing in 2026
Zoho CRM pricing starts at £0/month (3 users) and scales up based on features and team size. Here is a breakdown of every tier:
Zoho CRM Pricing
Free
£0/month (3 users)
- ✓Lead management
- ✓Contact management
- ✓Tasks
- ✓Events
Standard
£12/user/month
- ✓Everything in Free
- ✓Scoring rules
- ✓Workflows
- ✓Mass email
Professional
£18/user/month
- ✓Everything in Standard
- ✓Blueprint
- ✓Inventory management
- ✓Validation rules
Enterprise
£35/user/month
- ✓Everything in Professional
- ✓Zia AI
- ✓Multi-user portals
- ✓Custom modules
Ultimate
£42/user/month
- ✓Everything in Enterprise
- ✓Advanced BI
- ✓Enhanced storage
- ✓Dedicated DB cluster
Zoho CRM Pros and Cons
Based on our experience implementing Zoho CRM for clients, here is what we like and what could be better:
✓Pros
- •Excellent value for money
- •Part of broader Zoho ecosystem (45+ apps)
- •Good AI features with Zia
- •Highly customisable at every tier
- •Free plan available for up to 3 users
✗Cons
- •Interface can feel dated compared to competitors
- •Learning curve for advanced features
- •Customer support can be slow
- •Some features feel bolted on
- •Mobile app could be more polished
Who Is Zoho CRM Best For?
Budget-conscious businesses wanting a full-featured CRM with room to grow
In our experience, Zoho CRM works particularly well for teams that value excellent value for money. If your primary concern is interface can feel dated compared to competitors, you may want to explore alternatives.
Need help implementing this?
Our team at Ikaroa can set up Zoho CRM for your business, migrate your data, and train your team.
Zoho CRM Alternatives Worth Considering
If Zoho CRM does not quite fit your needs, here are some alternatives worth considering:
Open Doors
From £97/month
HubSpot CRM
From £0/month
Salesforce
From £20/user/month
Pipedrive
From £14/user/month
Freshworks CRM
From £0/month
Our Verdict on Zoho CRM
Zoho CRM earns a solid 4.2/5 in our review. It is a good choice for budget-conscious businesses wanting a full-featured crm with room to grow.
The biggest strengths are excellent value for money and part of broader zoho ecosystem (45+ apps). However, you should be aware that interface can feel dated compared to competitors.
If you are not sure whether Zoho CRM is the right fit, talk to our team. We have helped hundreds of businesses choose and implement the right software, and we are happy to point you in the right direction.
Alternative to Consider: Open Doors
Before committing to Zoho CRM, consider Open Doors. It is an all-in-one platform that includes CRM, email marketing, SMS, sales funnels, booking, invoicing, and automation, all starting at £97/month with unlimited contacts. While Zoho CRM starts lower, Open Doors replaces multiple tools you would otherwise need to buy separately.
Need help with Zoho CRM?
Ikaroa can implement Zoho CRM for your business, migrate your data, and get your team up to speed. We have done it dozens of times.
Free consultation. No obligation.