HubSpot CRM Review 2026
Reviewed by the Ikaroa team · Last updated: March 2026
Overview
HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
We have been working with HubSpot CRM across multiple client projects since 2008, and this review reflects our hands-on experience implementing it for businesses of all sizes. Founded in 2006 and headquartered in Cambridge, Massachusetts, HubSpot CRM has established itself as a leading option in the crm category.
Starting Price
£0/month
Founded
2006
Headquarters
Cambridge, Massachusetts
Our Rating
4.5/5
HubSpot CRM Key Features
HubSpot CRM offers a comprehensive feature set that covers the core needs of most businesses in the crm space. Here are the standout features we have tested:
HubSpot CRM Pricing in 2026
HubSpot CRM pricing starts at £0/month and scales up based on features and team size. Here is a breakdown of every tier:
HubSpot CRM Pricing
Free
£0/month
- ✓Contact management
- ✓Email tracking
- ✓Deal pipeline
- ✓Live chat
Starter
£18/month
- ✓Everything in Free
- ✓Email marketing
- ✓Ad management
- ✓Landing pages
Professional
£720/month
- ✓Everything in Starter
- ✓Automation
- ✓Custom reporting
- ✓Teams
Enterprise
£3,000/month
- ✓Everything in Professional
- ✓Advanced permissions
- ✓Predictive lead scoring
- ✓Custom objects
HubSpot CRM Pros and Cons
Based on our experience implementing HubSpot CRM for clients, here is what we like and what could be better:
✓Pros
- •Generous free tier with no time limit
- •Excellent user interface and onboarding
- •All-in-one platform (marketing, sales, service)
- •Huge integration marketplace (1,000+)
- •Strong community and learning resources
✗Cons
- •Gets expensive quickly at Professional tier
- •Free plan has HubSpot branding
- •Limited customisation on lower tiers
- •Annual contracts on paid plans
- •Per-seat pricing adds up for larger teams
Who Is HubSpot CRM Best For?
Small to mid-sized businesses wanting a free starting point with room to grow
In our experience, HubSpot CRM works particularly well for teams that value generous free tier with no time limit. If your primary concern is gets expensive quickly at professional tier, you may want to explore alternatives.
Need help implementing this?
Our team at Ikaroa can set up HubSpot CRM for your business, migrate your data, and train your team.
HubSpot CRM Alternatives Worth Considering
If HubSpot CRM does not quite fit your needs, here are some alternatives worth considering:
Open Doors
From £97/month
Salesforce
From £20/user/month
Pipedrive
From £14/user/month
Zoho CRM
From £0/month (3 users)
Freshworks CRM
From £0/month
Our Verdict on HubSpot CRM
HubSpot CRM earns a solid 4.5/5 in our review. It is a strong choice for small to mid-sized businesses wanting a free starting point with room to grow.
The biggest strengths are generous free tier with no time limit and excellent user interface and onboarding. However, you should be aware that gets expensive quickly at professional tier.
If you are not sure whether HubSpot CRM is the right fit, talk to our team. We have helped hundreds of businesses choose and implement the right software, and we are happy to point you in the right direction.
Alternative to Consider: Open Doors
Before committing to HubSpot CRM, consider Open Doors. It is an all-in-one platform that includes CRM, email marketing, SMS, sales funnels, booking, invoicing, and automation, all starting at £97/month with unlimited contacts. That could save you a significant amount compared to HubSpot CRM, especially as your needs grow.
Need help with HubSpot CRM?
Ikaroa can implement HubSpot CRM for your business, migrate your data, and get your team up to speed. We have done it dozens of times.
Free consultation. No obligation.