HubSpot CRM vs Freshworks CRM
A detailed, side-by-side comparison of HubSpot CRM and Freshworks CRM. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
HubSpot CRM edges ahead overall with a rating of 4.5/5. However, Freshworks CRM (4.2/5) may be the better fit if you prioritise Growing businesses wanting a modern CRM with built-in communication tools. Read on for the full breakdown.
HubSpot CRM vs Freshworks CRM at a Glance
HubSpot CRM
★ 4.5HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
Starting from: £0/month
Best for: Small to mid-sized businesses wanting a free starting point with room to grow
Read full review →Freshworks CRM
★ 4.2Freshworks (formerly Freshsales) offers a modern, AI-powered CRM with a clean interface. Part of the Freshworks suite that includes helpdesk and marketing tools.
Starting from: £0/month
Best for: Growing businesses wanting a modern CRM with built-in communication tools
Read full review →HubSpot CRM vs Freshworks CRM Feature Comparison
Here is how HubSpot CRM and Freshworks CRM compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | HubSpot CRM | Freshworks CRM |
|---|---|---|
| Free Plan Available | Yes | Yes |
| Starting Price | £0/month | £0/month |
| Best For | Small to mid-sized businesses wanting a free starting point with room to grow | Growing businesses wanting a modern CRM with built-in communication tools |
| Our Rating | 4.5/5 | 4.2/5 |
| Mobile App | Yes | Yes |
| Email Marketing | Yes | No |
| Automation | Yes | Yes |
| Reporting | Yes | Yes |
| Integrations | Extensive | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
HubSpot CRM vs Freshworks CRM Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
HubSpot CRM Pricing
Free
£0/month
- ✓Contact management
- ✓Email tracking
- ✓Deal pipeline
- ✓Live chat
Starter
£18/month
- ✓Everything in Free
- ✓Email marketing
- ✓Ad management
- ✓Landing pages
Professional
£720/month
- ✓Everything in Starter
- ✓Automation
- ✓Custom reporting
- ✓Teams
Enterprise
£3,000/month
- ✓Everything in Professional
- ✓Advanced permissions
- ✓Predictive lead scoring
- ✓Custom objects
Freshworks CRM Pricing
Free
£0/month
- ✓Contact management
- ✓Built-in phone
- ✓Built-in email
- ✓Mobile app
Growth
£12/user/month
- ✓Everything in Free
- ✓Visual pipeline
- ✓AI lead scoring
- ✓Sequences
Pro
£33/user/month
- ✓Everything in Growth
- ✓Multiple pipelines
- ✓Time-based workflows
- ✓AI insights
Enterprise
£55/user/month
- ✓Everything in Pro
- ✓Custom modules
- ✓AI forecasting
- ✓Audit logs
Not sure which to pick?
Our team has implemented both HubSpot CRM and Freshworks CRM for clients. We can help you decide based on your specific needs.
HubSpot CRM Pros and Cons
✓Pros
- •Generous free tier with no time limit
- •Excellent user interface and onboarding
- •All-in-one platform (marketing, sales, service)
- •Huge integration marketplace (1,000+)
- •Strong community and learning resources
✗Cons
- •Gets expensive quickly at Professional tier
- •Free plan has HubSpot branding
- •Limited customisation on lower tiers
- •Annual contracts on paid plans
- •Per-seat pricing adds up for larger teams
Freshworks CRM Pros and Cons
✓Pros
- •Clean, modern interface
- •Built-in phone and email (no extra tools needed)
- •Good AI features with Freddy
- •Competitive pricing
- •Free plan available
✗Cons
- •Smaller integration marketplace
- •Less established than HubSpot or Salesforce
- •Limited marketing automation on lower tiers
- •Reporting could be deeper
- •Occasional performance issues
Our Verdict: HubSpot CRM vs Freshworks CRM
Both HubSpot CRM and Freshworks CRM are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose HubSpot CRM if you need Small to mid-sized businesses wanting a free starting point with room to grow. With a starting price of £0/month and a rating of 4.5/5, it offers generous free tier with no time limit.
Choose Freshworks CRM if you need Growing businesses wanting a modern CRM with built-in communication tools. Starting at £0/month with a 4.2/5 rating, it excels at clean, modern interface.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between HubSpot CRM and Freshworks CRM? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up HubSpot CRM or Freshworks CRM for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.