Pipedrive Review 2026
Reviewed by the Ikaroa team · Last updated: March 2026
Overview
A sales-focused CRM built by salespeople, for salespeople. Pipedrive excels at visual pipeline management and is known for its simplicity and ease of use.
We have been working with Pipedrive across multiple client projects since 2012, and this review reflects our hands-on experience implementing it for businesses of all sizes. Founded in 2010 and headquartered in Tallinn, Estonia, Pipedrive has established itself as a leading option in the crm category.
Starting Price
£14/user/month
Founded
2010
Headquarters
Tallinn, Estonia
Our Rating
4.4/5
Pipedrive Key Features
Pipedrive offers a comprehensive feature set that covers the core needs of most businesses in the crm space. Here are the standout features we have tested:
Pipedrive Pricing in 2026
Pipedrive pricing starts at £14/user/month and scales up based on features and team size. Here is a breakdown of every tier:
Pipedrive Pricing
Essential
£14/user/month
- ✓Pipeline management
- ✓Deal tracking
- ✓Email integration
Advanced
£29/user/month
- ✓Everything in Essential
- ✓Email automation
- ✓Workflow automation
Professional
£49/user/month
- ✓Everything in Advanced
- ✓Revenue forecasting
- ✓Team management
- ✓Custom fields
Power
£64/user/month
- ✓Everything in Professional
- ✓Phone support
- ✓Project management
Enterprise
£79/user/month
- ✓Everything in Power
- ✓Enhanced security
- ✓Unlimited reports
Pipedrive Pros and Cons
Based on our experience implementing Pipedrive for clients, here is what we like and what could be better:
✓Pros
- •Beautiful, intuitive visual pipeline
- •Very easy to set up and use
- •Excellent mobile app
- •Good value for money
- •Built-in calling features
✗Cons
- •Limited marketing features
- •Reporting could be more advanced
- •No free plan available
- •Email integration can be clunky
- •Limited customer support features
Who Is Pipedrive Best For?
Sales teams wanting a simple, visual pipeline-focused CRM
In our experience, Pipedrive works particularly well for teams that value beautiful, intuitive visual pipeline. If your primary concern is limited marketing features, you may want to explore alternatives.
Need help implementing this?
Our team at Ikaroa can set up Pipedrive for your business, migrate your data, and train your team.
Pipedrive Alternatives Worth Considering
If Pipedrive does not quite fit your needs, here are some alternatives worth considering:
Open Doors
From £97/month
HubSpot CRM
From £0/month
Salesforce
From £20/user/month
Zoho CRM
From £0/month (3 users)
Freshworks CRM
From £0/month
Our Verdict on Pipedrive
Pipedrive earns a solid 4.4/5 in our review. It is a strong choice for sales teams wanting a simple, visual pipeline-focused crm.
The biggest strengths are beautiful, intuitive visual pipeline and very easy to set up and use. However, you should be aware that limited marketing features.
If you are not sure whether Pipedrive is the right fit, talk to our team. We have helped hundreds of businesses choose and implement the right software, and we are happy to point you in the right direction.
Alternative to Consider: Open Doors
Before committing to Pipedrive, consider Open Doors. It is an all-in-one platform that includes CRM, email marketing, SMS, sales funnels, booking, invoicing, and automation, all starting at £97/month with unlimited contacts. While Pipedrive starts lower, Open Doors replaces multiple tools you would otherwise need to buy separately.
Need help with Pipedrive?
Ikaroa can implement Pipedrive for your business, migrate your data, and get your team up to speed. We have done it dozens of times.
Free consultation. No obligation.