Salesforce Review 2026
Reviewed by the Ikaroa team · Last updated: March 2026
Overview
The world's leading CRM platform, Salesforce offers unmatched customisation and scalability. Best suited for larger organisations with complex sales processes and dedicated admin resources.
We have been working with Salesforce across multiple client projects since 2001, and this review reflects our hands-on experience implementing it for businesses of all sizes. Founded in 1999 and headquartered in San Francisco, California, Salesforce has established itself as a leading option in the crm category.
Starting Price
£20/user/month
Founded
1999
Headquarters
San Francisco, California
Our Rating
4.3/5
Salesforce Key Features
Salesforce offers a comprehensive feature set that covers the core needs of most businesses in the crm space. Here are the standout features we have tested:
Salesforce Pricing in 2026
Salesforce pricing starts at £20/user/month and scales up based on features and team size. Here is a breakdown of every tier:
Salesforce Pricing
Starter
£20/user/month
- ✓Lead management
- ✓Opportunity tracking
- ✓Email integration
Professional
£60/user/month
- ✓Everything in Starter
- ✓Pipeline management
- ✓Forecasting
Enterprise
£120/user/month
- ✓Everything in Professional
- ✓Workflow automation
- ✓Advanced reporting
Unlimited
£240/user/month
- ✓Everything in Enterprise
- ✓AI features
- ✓24/7 support
- ✓Sandbox
Salesforce Pros and Cons
Based on our experience implementing Salesforce for clients, here is what we like and what could be better:
✓Pros
- •Incredibly customisable and scalable
- •Massive ecosystem (AppExchange has 5,000+ apps)
- •Industry-leading AI features with Einstein
- •Robust reporting and analytics
- •Trusted by Fortune 500 companies
✗Cons
- •Steep learning curve, often requires admin training
- •Expensive, especially for smaller teams
- •Complex pricing with many add-ons
- •Can feel over-engineered for simple use cases
- •Implementation can take months
Who Is Salesforce Best For?
Mid to large enterprises needing highly customisable CRM with complex workflows
In our experience, Salesforce works particularly well for teams that value incredibly customisable and scalable. If your primary concern is steep learning curve, often requires admin training, you may want to explore alternatives.
Need help implementing this?
Our team at Ikaroa can set up Salesforce for your business, migrate your data, and train your team.
Salesforce Alternatives Worth Considering
If Salesforce does not quite fit your needs, here are some alternatives worth considering:
Open Doors
From £97/month
HubSpot CRM
From £0/month
Pipedrive
From £14/user/month
Zoho CRM
From £0/month (3 users)
Freshworks CRM
From £0/month
Our Verdict on Salesforce
Salesforce earns a solid 4.3/5 in our review. It is a strong choice for mid to large enterprises needing highly customisable crm with complex workflows.
The biggest strengths are incredibly customisable and scalable and massive ecosystem (appexchange has 5,000+ apps). However, you should be aware that steep learning curve, often requires admin training.
If you are not sure whether Salesforce is the right fit, talk to our team. We have helped hundreds of businesses choose and implement the right software, and we are happy to point you in the right direction.
Alternative to Consider: Open Doors
Before committing to Salesforce, consider Open Doors. It is an all-in-one platform that includes CRM, email marketing, SMS, sales funnels, booking, invoicing, and automation, all starting at £97/month with unlimited contacts. While Salesforce starts lower, Open Doors replaces multiple tools you would otherwise need to buy separately.
Need help with Salesforce?
Ikaroa can implement Salesforce for your business, migrate your data, and get your team up to speed. We have done it dozens of times.
Free consultation. No obligation.