Mailchimp Review 2026
Reviewed by the Ikaroa team · Last updated: March 2026
Overview
The world's most recognisable email marketing platform, now owned by Intuit. Mailchimp has expanded into basic CRM, landing pages, and social media management.
We have been working with Mailchimp across multiple client projects since 2003, and this review reflects our hands-on experience implementing it for businesses of all sizes. Founded in 2001 and headquartered in Atlanta, Georgia, Mailchimp has established itself as a solid option in the email marketing category.
Starting Price
£0/month
Founded
2001
Headquarters
Atlanta, Georgia
Our Rating
4/5
Mailchimp Key Features
Mailchimp offers a comprehensive feature set that covers the core needs of most businesses in the email marketing space. Here are the standout features we have tested:
Mailchimp Pricing in 2026
Mailchimp pricing starts at £0/month and scales up based on features and team size. Here is a breakdown of every tier:
Mailchimp Pricing
Free
£0/month
- ✓500 contacts
- ✓1,000 sends/month
- ✓Basic email templates
- ✓Landing pages
Essentials
£10/month
- ✓Everything in Free
- ✓5,000 sends/month
- ✓A/B testing
- ✓24/7 support
Standard
£15/month
- ✓Everything in Essentials
- ✓Automation
- ✓Retargeting ads
- ✓Custom templates
Premium
£270/month
- ✓Everything in Standard
- ✓Advanced segmentation
- ✓Multivariate testing
- ✓Phone support
Mailchimp Pros and Cons
Based on our experience implementing Mailchimp for clients, here is what we like and what could be better:
✓Pros
- •Extremely well-known and trusted brand
- •Easy to use email builder
- •Good template library
- •Strong integration ecosystem
- •Useful creative tools and content optimiser
✗Cons
- •CRM features are very basic
- •Free plan has been significantly reduced
- •Pricing increases sharply with contact count
- •Limited automation on lower tiers
- •Contact-based pricing means paying for unsubscribed contacts
Who Is Mailchimp Best For?
Small businesses and creators focused on email marketing
In our experience, Mailchimp works particularly well for teams that value extremely well-known and trusted brand. If your primary concern is crm features are very basic, you may want to explore alternatives.
Need help implementing this?
Our team at Ikaroa can set up Mailchimp for your business, migrate your data, and train your team.
Mailchimp Alternatives Worth Considering
If Mailchimp does not quite fit your needs, here are some alternatives worth considering:
ActiveCampaign
From £12/month
Brevo
From £0/month
ConvertKit
From £0/month
Klaviyo
From £0/month
Constant Contact
From £10/month
Our Verdict on Mailchimp
Mailchimp earns a solid 4/5 in our review. It is a good choice for small businesses and creators focused on email marketing.
The biggest strengths are extremely well-known and trusted brand and easy to use email builder. However, you should be aware that crm features are very basic.
If you are not sure whether Mailchimp is the right fit, talk to our team. We have helped hundreds of businesses choose and implement the right software, and we are happy to point you in the right direction.
Alternative to Consider: Open Doors
Before committing to Mailchimp, consider Open Doors. It is an all-in-one platform that includes CRM, email marketing, SMS, sales funnels, booking, invoicing, and automation, all starting at £97/month with unlimited contacts. That could save you a significant amount compared to Mailchimp, especially as your needs grow.
Need help with Mailchimp?
Ikaroa can implement Mailchimp for your business, migrate your data, and get your team up to speed. We have done it dozens of times.
Free consultation. No obligation.