Mailchimp vs Constant Contact
A detailed, side-by-side comparison of Mailchimp and Constant Contact. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Mailchimp edges ahead overall with a rating of 4/5. However, Constant Contact (3.9/5) may be the better fit if you prioritise Small businesses and nonprofits wanting simple, reliable email marketing with great support. Read on for the full breakdown.
Mailchimp vs Constant Contact at a Glance
Mailchimp
★ 4The world's most recognisable email marketing platform, now owned by Intuit. Mailchimp has expanded into basic CRM, landing pages, and social media management.
Starting from: £0/month
Best for: Small businesses and creators focused on email marketing
Read full review →Constant Contact
★ 3.9Constant Contact is one of the longest-running email marketing platforms, trusted by small businesses for over 25 years. It offers straightforward email marketing with event management, social media tools, and e-commerce features. Known for excellent customer support and an easy learning curve.
Starting from: £10/month
Best for: Small businesses and nonprofits wanting simple, reliable email marketing with great support
Read full review →Mailchimp vs Constant Contact Feature Comparison
Here is how Mailchimp and Constant Contact compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Mailchimp | Constant Contact |
|---|---|---|
| Free Plan Available | Yes | No |
| Starting Price | £0/month | £10/month |
| Best For | Small businesses and creators focused on email marketing | Small businesses and nonprofits wanting simple, reliable email marketing with great support |
| Our Rating | 4/5 | 3.9/5 |
| Mobile App | Limited | Limited |
| Email Marketing | Yes | Yes |
| Automation | Yes | Yes |
| Reporting | Yes | Yes |
| Integrations | Extensive | Extensive |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Mailchimp vs Constant Contact Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Mailchimp Pricing
Free
£0/month
- ✓500 contacts
- ✓1,000 sends/month
- ✓Basic email templates
- ✓Landing pages
Essentials
£10/month
- ✓Everything in Free
- ✓5,000 sends/month
- ✓A/B testing
- ✓24/7 support
Standard
£15/month
- ✓Everything in Essentials
- ✓Automation
- ✓Retargeting ads
- ✓Custom templates
Premium
£270/month
- ✓Everything in Standard
- ✓Advanced segmentation
- ✓Multivariate testing
- ✓Phone support
Constant Contact Pricing
Lite
£10/month
- ✓500 contacts
- ✓10x contact email sends
- ✓Basic automation
- ✓Social posting
Standard
£28/month
- ✓500 contacts
- ✓12x contact email sends
- ✓A/B testing
- ✓Contact segmentation
Premium
£75/month
- ✓500 contacts
- ✓24x contact email sends
- ✓Advanced automation
- ✓Custom segments
- ✓SEO recommendations
Not sure which to pick?
Our team has implemented both Mailchimp and Constant Contact for clients. We can help you decide based on your specific needs.
Mailchimp Pros and Cons
✓Pros
- •Extremely well-known and trusted brand
- •Easy to use email builder
- •Good template library
- •Strong integration ecosystem
- •Useful creative tools and content optimiser
✗Cons
- •CRM features are very basic
- •Free plan has been significantly reduced
- •Pricing increases sharply with contact count
- •Limited automation on lower tiers
- •Contact-based pricing means paying for unsubscribed contacts
Constant Contact Pros and Cons
✓Pros
- •Excellent customer support (phone, chat, email)
- •Very easy to learn and use
- •Built-in event management tools
- •Good deliverability rates
- •Strong template library
✗Cons
- •More expensive than newer competitors
- •Automation is basic compared to ActiveCampaign
- •Limited A/B testing on lower plans
- •Template editor can feel dated
- •Contact-based pricing gets costly
Our Verdict: Mailchimp vs Constant Contact
Both Mailchimp and Constant Contact are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Mailchimp if you need Small businesses and creators focused on email marketing. With a starting price of £0/month and a rating of 4/5, it offers extremely well-known and trusted brand.
Choose Constant Contact if you need Small businesses and nonprofits wanting simple, reliable email marketing with great support. Starting at £10/month with a 3.9/5 rating, it excels at excellent customer support (phone, chat, email).
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Mailchimp and Constant Contact? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Mailchimp or Constant Contact for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.