Sendinblue vs Mailchimp
A detailed, side-by-side comparison of Sendinblue and Mailchimp. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Mailchimp edges ahead overall with a rating of 4/5. However, Sendinblue (0/5) may be the better fit if you prioritise specific use cases. Read on for the full breakdown.
Sendinblue vs Mailchimp at a Glance
Sendinblue
★ N/ASendinblue is a popular platform used by businesses worldwide.
Starting from: Contact for pricing
Best for: Various business needs
Read full review →Mailchimp
★ 4The world's most recognisable email marketing platform, now owned by Intuit. Mailchimp has expanded into basic CRM, landing pages, and social media management.
Starting from: £0/month
Best for: Small businesses and creators focused on email marketing
Read full review →Sendinblue vs Mailchimp Feature Comparison
Here is how Sendinblue and Mailchimp compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Sendinblue | Mailchimp |
|---|---|---|
| Free Plan Available | No | Yes |
| Starting Price | Contact for pricing | £0/month |
| Best For | General business use | Small businesses and creators focused on email marketing |
| Our Rating | N/A | 4/5 |
| Mobile App | Limited | Limited |
| Email Marketing | No | Yes |
| Automation | Limited | Yes |
| Reporting | Basic | Yes |
| Integrations | Limited | Extensive |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Sendinblue vs Mailchimp Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Mailchimp Pricing
Free
£0/month
- ✓500 contacts
- ✓1,000 sends/month
- ✓Basic email templates
- ✓Landing pages
Essentials
£10/month
- ✓Everything in Free
- ✓5,000 sends/month
- ✓A/B testing
- ✓24/7 support
Standard
£15/month
- ✓Everything in Essentials
- ✓Automation
- ✓Retargeting ads
- ✓Custom templates
Premium
£270/month
- ✓Everything in Standard
- ✓Advanced segmentation
- ✓Multivariate testing
- ✓Phone support
Not sure which to pick?
Our team has implemented both Sendinblue and Mailchimp for clients. We can help you decide based on your specific needs.
Mailchimp Pros and Cons
✓Pros
- •Extremely well-known and trusted brand
- •Easy to use email builder
- •Good template library
- •Strong integration ecosystem
- •Useful creative tools and content optimiser
✗Cons
- •CRM features are very basic
- •Free plan has been significantly reduced
- •Pricing increases sharply with contact count
- •Limited automation on lower tiers
- •Contact-based pricing means paying for unsubscribed contacts
Our Verdict: Sendinblue vs Mailchimp
Both Sendinblue and Mailchimp are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Sendinblue if you need a well-rounded solution. With a starting price of competitive pricing and a rating of N/A/5, it offers strong features.
Choose Mailchimp if you need Small businesses and creators focused on email marketing. Starting at £0/month with a 4/5 rating, it excels at extremely well-known and trusted brand.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Sendinblue and Mailchimp? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Sendinblue or Mailchimp for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.