Brevo Review 2026
Reviewed by the Ikaroa team · Last updated: March 2026
Overview
Formerly Sendinblue, Brevo offers an affordable all-in-one marketing platform with CRM, email marketing, SMS, and chat. Known for its generous free plan and pay-as-you-go pricing.
We have been working with Brevo across multiple client projects since 2014, and this review reflects our hands-on experience implementing it for businesses of all sizes. Founded in 2012 and headquartered in Paris, France, Brevo has established itself as a solid option in the email marketing category.
Starting Price
£0/month
Founded
2012
Headquarters
Paris, France
Our Rating
4/5
Brevo Key Features
Brevo offers a comprehensive feature set that covers the core needs of most businesses in the email marketing space. Here are the standout features we have tested:
Brevo Pricing in 2026
Brevo pricing starts at £0/month and scales up based on features and team size. Here is a breakdown of every tier:
Brevo Pricing
Free
£0/month
- ✓300 emails/day
- ✓Unlimited contacts
- ✓Email campaigns
- ✓CRM
Starter
£19/month
- ✓Everything in Free
- ✓20,000 emails/month
- ✓No daily sending limit
- ✓Basic reporting
Business
£49/month
- ✓Everything in Starter
- ✓Marketing automation
- ✓A/B testing
- ✓Advanced statistics
Enterprise
Custom
- ✓Everything in Business
- ✓Dedicated IP
- ✓Priority support
- ✓Advanced integrations
Brevo Pros and Cons
Based on our experience implementing Brevo for clients, here is what we like and what could be better:
✓Pros
- •Very affordable, generous free plan
- •Email AND SMS marketing combined
- •Unlimited contacts on all plans
- •Good transactional email service
- •GDPR-compliant (EU-based)
✗Cons
- •CRM features are basic compared to dedicated tools
- •Automation limited on lower tiers
- •Email builder could be more intuitive
- •Limited integrations compared to competitors
- •Support can be slow on free plan
Who Is Brevo Best For?
Budget-conscious businesses needing email marketing with basic CRM
In our experience, Brevo works particularly well for teams that value very affordable, generous free plan. If your primary concern is crm features are basic compared to dedicated tools, you may want to explore alternatives.
Need help implementing this?
Our team at Ikaroa can set up Brevo for your business, migrate your data, and train your team.
Brevo Alternatives Worth Considering
If Brevo does not quite fit your needs, here are some alternatives worth considering:
ActiveCampaign
From £12/month
Mailchimp
From £0/month
ConvertKit
From £0/month
Klaviyo
From £0/month
Constant Contact
From £10/month
Our Verdict on Brevo
Brevo earns a solid 4/5 in our review. It is a good choice for budget-conscious businesses needing email marketing with basic crm.
The biggest strengths are very affordable, generous free plan and email and sms marketing combined. However, you should be aware that crm features are basic compared to dedicated tools.
If you are not sure whether Brevo is the right fit, talk to our team. We have helped hundreds of businesses choose and implement the right software, and we are happy to point you in the right direction.
Alternative to Consider: Open Doors
Before committing to Brevo, consider Open Doors. It is an all-in-one platform that includes CRM, email marketing, SMS, sales funnels, booking, invoicing, and automation, all starting at £97/month with unlimited contacts. That could save you a significant amount compared to Brevo, especially as your needs grow.
Need help with Brevo?
Ikaroa can implement Brevo for your business, migrate your data, and get your team up to speed. We have done it dozens of times.
Free consultation. No obligation.