Mailchimp vs Brevo
A detailed, side-by-side comparison of Mailchimp and Brevo. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Mailchimp edges ahead overall with a rating of 4/5. However, Brevo (4/5) may be the better fit if you prioritise Budget-conscious businesses needing email marketing with basic CRM. Read on for the full breakdown.
Mailchimp vs Brevo at a Glance
Mailchimp
★ 4The world's most recognisable email marketing platform, now owned by Intuit. Mailchimp has expanded into basic CRM, landing pages, and social media management.
Starting from: £0/month
Best for: Small businesses and creators focused on email marketing
Read full review →Brevo
★ 4Formerly Sendinblue, Brevo offers an affordable all-in-one marketing platform with CRM, email marketing, SMS, and chat. Known for its generous free plan and pay-as-you-go pricing.
Starting from: £0/month
Best for: Budget-conscious businesses needing email marketing with basic CRM
Read full review →Mailchimp vs Brevo Feature Comparison
Here is how Mailchimp and Brevo compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Mailchimp | Brevo |
|---|---|---|
| Free Plan Available | Yes | Yes |
| Starting Price | £0/month | £0/month |
| Best For | Small businesses and creators focused on email marketing | Budget-conscious businesses needing email marketing with basic CRM |
| Our Rating | 4/5 | 4/5 |
| Mobile App | Limited | Limited |
| Email Marketing | Yes | Yes |
| Automation | Yes | Yes |
| Reporting | Yes | Yes |
| Integrations | Extensive | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Mailchimp vs Brevo Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Mailchimp Pricing
Free
£0/month
- ✓500 contacts
- ✓1,000 sends/month
- ✓Basic email templates
- ✓Landing pages
Essentials
£10/month
- ✓Everything in Free
- ✓5,000 sends/month
- ✓A/B testing
- ✓24/7 support
Standard
£15/month
- ✓Everything in Essentials
- ✓Automation
- ✓Retargeting ads
- ✓Custom templates
Premium
£270/month
- ✓Everything in Standard
- ✓Advanced segmentation
- ✓Multivariate testing
- ✓Phone support
Brevo Pricing
Free
£0/month
- ✓300 emails/day
- ✓Unlimited contacts
- ✓Email campaigns
- ✓CRM
Starter
£19/month
- ✓Everything in Free
- ✓20,000 emails/month
- ✓No daily sending limit
- ✓Basic reporting
Business
£49/month
- ✓Everything in Starter
- ✓Marketing automation
- ✓A/B testing
- ✓Advanced statistics
Enterprise
Custom
- ✓Everything in Business
- ✓Dedicated IP
- ✓Priority support
- ✓Advanced integrations
Not sure which to pick?
Our team has implemented both Mailchimp and Brevo for clients. We can help you decide based on your specific needs.
Mailchimp Pros and Cons
✓Pros
- •Extremely well-known and trusted brand
- •Easy to use email builder
- •Good template library
- •Strong integration ecosystem
- •Useful creative tools and content optimiser
✗Cons
- •CRM features are very basic
- •Free plan has been significantly reduced
- •Pricing increases sharply with contact count
- •Limited automation on lower tiers
- •Contact-based pricing means paying for unsubscribed contacts
Brevo Pros and Cons
✓Pros
- •Very affordable, generous free plan
- •Email AND SMS marketing combined
- •Unlimited contacts on all plans
- •Good transactional email service
- •GDPR-compliant (EU-based)
✗Cons
- •CRM features are basic compared to dedicated tools
- •Automation limited on lower tiers
- •Email builder could be more intuitive
- •Limited integrations compared to competitors
- •Support can be slow on free plan
Our Verdict: Mailchimp vs Brevo
Both Mailchimp and Brevo are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Mailchimp if you need Small businesses and creators focused on email marketing. With a starting price of £0/month and a rating of 4/5, it offers extremely well-known and trusted brand.
Choose Brevo if you need Budget-conscious businesses needing email marketing with basic CRM. Starting at £0/month with a 4/5 rating, it excels at very affordable, generous free plan.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Mailchimp and Brevo? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Mailchimp or Brevo for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.