Insightly vs Zoho
A detailed, side-by-side comparison of Insightly and Zoho. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Insightly edges ahead overall with a rating of 3.9/5. However, Zoho (0/5) may be the better fit if you prioritise specific use cases. Read on for the full breakdown.
Insightly vs Zoho at a Glance
Insightly
★ 3.9Insightly combines CRM with project management, making it useful for businesses that need to manage both sales pipelines and post-sale project delivery.
Starting from: £25/user/month
Best for: Businesses needing CRM and project management in one platform
Read full review →Zoho
★ N/AZoho is a popular platform used by businesses worldwide.
Starting from: Contact for pricing
Best for: Various business needs
Read full review →Insightly vs Zoho Feature Comparison
Here is how Insightly and Zoho compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Insightly | Zoho |
|---|---|---|
| Free Plan Available | No | No |
| Starting Price | £25/user/month | Contact for pricing |
| Best For | Businesses needing CRM and project management in one platform | General business use |
| Our Rating | 3.9/5 | N/A |
| Mobile App | Yes | Limited |
| Email Marketing | No | No |
| Automation | Yes | Limited |
| Reporting | Yes | Basic |
| Integrations | Extensive | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Insightly vs Zoho Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Insightly Pricing
Plus
£25/user/month
- ✓Contact management
- ✓Lead management
- ✓Project management
- ✓Email tracking
Professional
£49/user/month
- ✓Everything in Plus
- ✓Workflow automation
- ✓Custom dashboards
- ✓Lead assignment
Enterprise
£99/user/month
- ✓Everything in Professional
- ✓Custom validation rules
- ✓Lambda functions
- ✓Unlimited records
Not sure which to pick?
Our team has implemented both Insightly and Zoho for clients. We can help you decide based on your specific needs.
Insightly Pros and Cons
✓Pros
- •Combines CRM and project management
- •Good for tracking post-sale delivery
- •Decent customisation options
- •Integrates with Google and Microsoft
- •Project linking to contacts and opportunities
✗Cons
- •Interface feels dated
- •Reporting is limited on lower tiers
- •No free plan
- •Email marketing requires separate add-on
- •Customer support could be better
Our Verdict: Insightly vs Zoho
Both Insightly and Zoho are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Insightly if you need Businesses needing CRM and project management in one platform. With a starting price of £25/user/month and a rating of 3.9/5, it offers combines crm and project management.
Choose Zoho if you need a capable platform. Starting at competitive pricing with a N/A/5 rating, it excels at delivering value.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Insightly and Zoho? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Insightly or Zoho for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.