ActiveCampaign vs BigCommerce
A detailed, side-by-side comparison of ActiveCampaign and BigCommerce. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
ActiveCampaign edges ahead overall with a rating of 4.4/5. However, BigCommerce (4.2/5) may be the better fit if you prioritise Larger stores and B2B sellers wanting enterprise features without transaction fees. Read on for the full breakdown.
ActiveCampaign vs BigCommerce at a Glance
ActiveCampaign
★ 4.4ActiveCampaign blends email marketing, marketing automation, and CRM into one platform. Known for its sophisticated automation builder and excellent email deliverability.
Starting from: £12/month
Best for: Businesses prioritising email marketing and sophisticated automation
Read full review →BigCommerce
★ 4.2BigCommerce is an enterprise-grade e-commerce platform that provides headless commerce, multi-channel selling, and advanced B2B capabilities. Unlike Shopify, it includes many features natively without requiring apps, including multi-currency, multi-language, and advanced product options. Popular with larger stores and B2B sellers.
Starting from: £24/month
Best for: Larger stores and B2B sellers wanting enterprise features without transaction fees
Read full review →ActiveCampaign vs BigCommerce Feature Comparison
Here is how ActiveCampaign and BigCommerce compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | ActiveCampaign | BigCommerce |
|---|---|---|
| Free Plan Available | No | No |
| Starting Price | £12/month | £24/month |
| Best For | Businesses prioritising email marketing and sophisticated automation | Larger stores and B2B sellers wanting enterprise features without transaction fees |
| Our Rating | 4.4/5 | 4.2/5 |
| Mobile App | Limited | Limited |
| Email Marketing | Yes | No |
| Automation | Yes | Limited |
| Reporting | Yes | Basic |
| Integrations | Extensive | Limited |
| API Access | Limited | Yes |
| Ikaroa Exclusive Discount | N/A | N/A |
ActiveCampaign vs BigCommerce Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
ActiveCampaign Pricing
Starter
£12/month
- ✓Email marketing
- ✓Marketing automation
- ✓Inline forms
- ✓Site tracking
Plus
£42/month
- ✓Everything in Starter
- ✓CRM
- ✓Lead scoring
- ✓Landing pages
- ✓SMS marketing
Pro
£135/month
- ✓Everything in Plus
- ✓Predictive sending
- ✓Split automation
- ✓Attribution
Enterprise
£225/month
- ✓Everything in Pro
- ✓Custom objects
- ✓Single sign-on
- ✓Dedicated account rep
BigCommerce Pricing
Standard
£24/month
- ✓Online store
- ✓Unlimited products
- ✓Unlimited staff
- ✓Multi-channel selling
Plus
£58/month
- ✓Everything in Standard
- ✓Customer segmentation
- ✓Abandoned cart recovery
- ✓Store credit
Pro
£221/month
- ✓Everything in Plus
- ✓Google customer reviews
- ✓Custom SSL
- ✓Advanced product filters
Enterprise
Custom
- ✓Everything in Pro
- ✓Priority support
- ✓Custom facets
- ✓API calls (unlimited)
Not sure which to pick?
Our team has implemented both ActiveCampaign and BigCommerce for clients. We can help you decide based on your specific needs.
ActiveCampaign Pros and Cons
✓Pros
- •Best-in-class marketing automation
- •Excellent email deliverability
- •Sophisticated automation builder
- •Good CRM functionality
- •Strong segmentation capabilities
✗Cons
- •CRM is secondary to marketing features
- •Can be complex for beginners
- •Contact-based pricing escalates
- •Reporting could be more visual
- •Limited social media features
BigCommerce Pros and Cons
✓Pros
- •More built-in features than Shopify (fewer apps needed)
- •No transaction fees on any plan
- •Excellent B2B capabilities
- •Strong headless commerce support
- •Multi-currency included natively
✗Cons
- •Annual sales limits on Standard and Plus plans
- •Fewer themes than Shopify
- •Smaller app ecosystem
- •Less intuitive for beginners
- •Higher plans are expensive
Our Verdict: ActiveCampaign vs BigCommerce
Both ActiveCampaign and BigCommerce are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose ActiveCampaign if you need Businesses prioritising email marketing and sophisticated automation. With a starting price of £12/month and a rating of 4.4/5, it offers best-in-class marketing automation.
Choose BigCommerce if you need Larger stores and B2B sellers wanting enterprise features without transaction fees. Starting at £24/month with a 4.2/5 rating, it excels at more built-in features than shopify (fewer apps needed).
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between ActiveCampaign and BigCommerce? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up ActiveCampaign or BigCommerce for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.