ActiveCampaign vs GetResponse
A detailed, side-by-side comparison of ActiveCampaign and GetResponse. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
ActiveCampaign edges ahead overall with a rating of 4.4/5. However, GetResponse (4/5) may be the better fit if you prioritise Businesses that host webinars and need email marketing with conversion funnels. Read on for the full breakdown.
ActiveCampaign vs GetResponse at a Glance
ActiveCampaign
★ 4.4ActiveCampaign blends email marketing, marketing automation, and CRM into one platform. Known for its sophisticated automation builder and excellent email deliverability.
Starting from: £12/month
Best for: Businesses prioritising email marketing and sophisticated automation
Read full review →GetResponse
★ 4GetResponse is a versatile marketing platform combining email marketing, automation, landing pages, webinars, and e-commerce tools. It stands out from competitors by including webinar hosting and conversion funnels as core features, making it particularly useful for businesses that rely on online events and lead generation.
Starting from: £13/month
Best for: Businesses that host webinars and need email marketing with conversion funnels
Read full review →ActiveCampaign vs GetResponse Feature Comparison
Here is how ActiveCampaign and GetResponse compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Free Plan Available | No | No |
| Starting Price | £12/month | £13/month |
| Best For | Businesses prioritising email marketing and sophisticated automation | Businesses that host webinars and need email marketing with conversion funnels |
| Our Rating | 4.4/5 | 4/5 |
| Mobile App | Limited | Limited |
| Email Marketing | Yes | Yes |
| Automation | Yes | Yes |
| Reporting | Yes | Basic |
| Integrations | Extensive | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
ActiveCampaign vs GetResponse Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
ActiveCampaign Pricing
Starter
£12/month
- ✓Email marketing
- ✓Marketing automation
- ✓Inline forms
- ✓Site tracking
Plus
£42/month
- ✓Everything in Starter
- ✓CRM
- ✓Lead scoring
- ✓Landing pages
- ✓SMS marketing
Pro
£135/month
- ✓Everything in Plus
- ✓Predictive sending
- ✓Split automation
- ✓Attribution
Enterprise
£225/month
- ✓Everything in Pro
- ✓Custom objects
- ✓Single sign-on
- ✓Dedicated account rep
GetResponse Pricing
Email Marketing
£13/month
- ✓1,000 contacts
- ✓Unlimited emails
- ✓AI email generator
- ✓Autoresponders
Marketing Automation
£42/month
- ✓1,000 contacts
- ✓Marketing automation
- ✓Event-based workflows
- ✓Contact scoring
Ecommerce Marketing
£84/month
- ✓1,000 contacts
- ✓E-commerce segmentation
- ✓Abandoned cart recovery
- ✓Product recommendations
GetResponse MAX
Custom
- ✓Custom contacts
- ✓Dedicated support
- ✓Transactional emails
- ✓SSO
Not sure which to pick?
Our team has implemented both ActiveCampaign and GetResponse for clients. We can help you decide based on your specific needs.
ActiveCampaign Pros and Cons
✓Pros
- •Best-in-class marketing automation
- •Excellent email deliverability
- •Sophisticated automation builder
- •Good CRM functionality
- •Strong segmentation capabilities
✗Cons
- •CRM is secondary to marketing features
- •Can be complex for beginners
- •Contact-based pricing escalates
- •Reporting could be more visual
- •Limited social media features
GetResponse Pros and Cons
✓Pros
- •Built-in webinar hosting (unique feature)
- •Conversion funnels included
- •Good automation at mid-tier pricing
- •AI-powered email creation tools
- •30-day free trial with no credit card
✗Cons
- •Interface can feel cluttered
- •Deliverability has mixed reviews
- •Webinar attendee limits on lower plans
- •Learning curve for advanced features
- •Template designs could be more modern
Our Verdict: ActiveCampaign vs GetResponse
Both ActiveCampaign and GetResponse are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose ActiveCampaign if you need Businesses prioritising email marketing and sophisticated automation. With a starting price of £12/month and a rating of 4.4/5, it offers best-in-class marketing automation.
Choose GetResponse if you need Businesses that host webinars and need email marketing with conversion funnels. Starting at £13/month with a 4/5 rating, it excels at built-in webinar hosting (unique feature).
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between ActiveCampaign and GetResponse? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up ActiveCampaign or GetResponse for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.