ActiveCampaign vs Mangools
A detailed, side-by-side comparison of ActiveCampaign and Mangools. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
ActiveCampaign edges ahead overall with a rating of 4.4/5. However, Mangools (4.1/5) may be the better fit if you prioritise Bloggers, freelancers, and beginners wanting affordable, easy-to-use SEO tools. Read on for the full breakdown.
ActiveCampaign vs Mangools at a Glance
ActiveCampaign
★ 4.4ActiveCampaign blends email marketing, marketing automation, and CRM into one platform. Known for its sophisticated automation builder and excellent email deliverability.
Starting from: £12/month
Best for: Businesses prioritising email marketing and sophisticated automation
Read full review →Mangools
★ 4.1Mangools is a suite of five SEO tools: KWFinder (keyword research), SERPChecker (SERP analysis), SERPWatcher (rank tracking), LinkMiner (backlink analysis), and SiteProfiler (SEO metrics). Known for its beginner-friendly interface and affordable pricing, it is popular with bloggers, freelancers, and small businesses.
Starting from: £23/month
Best for: Bloggers, freelancers, and beginners wanting affordable, easy-to-use SEO tools
Read full review →ActiveCampaign vs Mangools Feature Comparison
Here is how ActiveCampaign and Mangools compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | ActiveCampaign | Mangools |
|---|---|---|
| Free Plan Available | No | No |
| Starting Price | £12/month | £23/month |
| Best For | Businesses prioritising email marketing and sophisticated automation | Bloggers, freelancers, and beginners wanting affordable, easy-to-use SEO tools |
| Our Rating | 4.4/5 | 4.1/5 |
| Mobile App | Limited | Limited |
| Email Marketing | Yes | No |
| Automation | Yes | Limited |
| Reporting | Yes | Basic |
| Integrations | Extensive | Limited |
| API Access | Limited | Yes |
| Ikaroa Exclusive Discount | N/A | N/A |
ActiveCampaign vs Mangools Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
ActiveCampaign Pricing
Starter
£12/month
- ✓Email marketing
- ✓Marketing automation
- ✓Inline forms
- ✓Site tracking
Plus
£42/month
- ✓Everything in Starter
- ✓CRM
- ✓Lead scoring
- ✓Landing pages
- ✓SMS marketing
Pro
£135/month
- ✓Everything in Plus
- ✓Predictive sending
- ✓Split automation
- ✓Attribution
Enterprise
£225/month
- ✓Everything in Pro
- ✓Custom objects
- ✓Single sign-on
- ✓Dedicated account rep
Mangools Pricing
Entry
£23/month
- ✓100 keyword lookups/day
- ✓200 tracked keywords
- ✓100,000 backlink rows
- ✓20 site lookups/day
Basic
£33/month
- ✓500 keyword lookups/day
- ✓700 tracked keywords
- ✓500,000 backlink rows
- ✓70 site lookups/day
Premium
£58/month
- ✓1,200 keyword lookups/day
- ✓1,500 tracked keywords
- ✓1.2M backlink rows
- ✓150 site lookups/day
Agency
£91/month
- ✓Unlimited keyword lookups
- ✓Unlimited tracked keywords
- ✓Unlimited backlink rows
- ✓Unlimited site lookups
Not sure which to pick?
Our team has implemented both ActiveCampaign and Mangools for clients. We can help you decide based on your specific needs.
ActiveCampaign Pros and Cons
✓Pros
- •Best-in-class marketing automation
- •Excellent email deliverability
- •Sophisticated automation builder
- •Good CRM functionality
- •Strong segmentation capabilities
✗Cons
- •CRM is secondary to marketing features
- •Can be complex for beginners
- •Contact-based pricing escalates
- •Reporting could be more visual
- •Limited social media features
Mangools Pros and Cons
✓Pros
- •Most beginner-friendly SEO tool
- •Excellent keyword difficulty scoring
- •Very affordable pricing
- •Beautiful, intuitive interface
- •All five tools included in every plan
✗Cons
- •Smaller database than Semrush or Ahrefs
- •No site audit tool included
- •Limited advanced features
- •No content marketing tools
- •Less suitable for enterprise needs
Our Verdict: ActiveCampaign vs Mangools
Both ActiveCampaign and Mangools are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose ActiveCampaign if you need Businesses prioritising email marketing and sophisticated automation. With a starting price of £12/month and a rating of 4.4/5, it offers best-in-class marketing automation.
Choose Mangools if you need Bloggers, freelancers, and beginners wanting affordable, easy-to-use SEO tools. Starting at £23/month with a 4.1/5 rating, it excels at most beginner-friendly seo tool.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between ActiveCampaign and Mangools? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up ActiveCampaign or Mangools for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.