Ahrefs vs Wave
A detailed, side-by-side comparison of Ahrefs and Wave. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Ahrefs edges ahead overall with a rating of 4.5/5. However, Wave (3.8/5) may be the better fit if you prioritise Freelancers and micro-businesses wanting genuinely free accounting and invoicing. Read on for the full breakdown.
Ahrefs vs Wave at a Glance
Ahrefs
★ 4.5Ahrefs is a leading SEO toolset known for having the most comprehensive backlink index on the web. It offers site exploration, keyword research, content analysis, rank tracking, and site auditing. Popular with SEO professionals for its data accuracy, intuitive interface, and powerful backlink analysis capabilities.
Starting from: £79/month
Best for: SEO professionals wanting the best backlink analysis and keyword research tools
Read full review →Wave
★ 3.8Wave is a genuinely free accounting platform for small businesses. It offers invoicing, accounting, receipt scanning, and financial reporting at no cost. Wave makes money through optional paid services like payroll, payments processing, and bookkeeping. Ideal for freelancers and micro-businesses on a tight budget.
Starting from: £0/month
Best for: Freelancers and micro-businesses wanting genuinely free accounting and invoicing
Read full review →Ahrefs vs Wave Feature Comparison
Here is how Ahrefs and Wave compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Ahrefs | Wave |
|---|---|---|
| Free Plan Available | No | Yes |
| Starting Price | £79/month | £0/month |
| Best For | SEO professionals wanting the best backlink analysis and keyword research tools | Freelancers and micro-businesses wanting genuinely free accounting and invoicing |
| Our Rating | 4.5/5 | 3.8/5 |
| Mobile App | Limited | Limited |
| Email Marketing | No | No |
| Automation | Limited | Limited |
| Reporting | Basic | Yes |
| Integrations | Limited | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Ahrefs vs Wave Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Ahrefs Pricing
Lite
£79/month
- ✓5 projects
- ✓750 tracked keywords
- ✓Site audit (10,000 pages)
- ✓Site explorer
Standard
£169/month
- ✓20 projects
- ✓2,000 tracked keywords
- ✓Site audit (500,000 pages)
- ✓Content explorer
Advanced
£319/month
- ✓50 projects
- ✓5,000 tracked keywords
- ✓Dashboard 2.0
- ✓Looker Studio integration
Enterprise
£839/month
- ✓100 projects
- ✓10,000 tracked keywords
- ✓API access
- ✓SSO
Wave Pricing
Free
£0/month
- ✓Unlimited invoicing
- ✓Accounting
- ✓Receipt scanning
- ✓Financial reports
Pro (Payments)
2.9% + 30p per transaction
- ✓Online payments
- ✓Bank payments
- ✓Recurring billing
Pro (Payroll)
£16/month + £5/employee
- ✓Self-service payroll
- ✓Direct deposits
- ✓Tax filings
Not sure which to pick?
Our team has implemented both Ahrefs and Wave for clients. We can help you decide based on your specific needs.
Ahrefs Pros and Cons
✓Pros
- •Best backlink index in the industry
- •Excellent data accuracy and freshness
- •Intuitive, clean interface
- •Powerful content explorer for research
- •Regular new features and updates
✗Cons
- •Expensive for individuals and small businesses
- •No free plan (only limited free tools)
- •Per-user pricing adds cost
- •Less comprehensive PPC tools than Semrush
- •Reporting is less flexible than Semrush
Wave Pros and Cons
✓Pros
- •Completely free for core accounting and invoicing
- •No user or feature limits on free plan
- •Easy to learn for beginners
- •Receipt scanning via mobile app
- •No trial period or hidden fees for core features
✗Cons
- •Revenue comes from payment processing fees
- •No inventory management
- •Limited integrations
- •No project tracking or time tracking
- •Payroll only available in US and Canada
Our Verdict: Ahrefs vs Wave
Both Ahrefs and Wave are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Ahrefs if you need SEO professionals wanting the best backlink analysis and keyword research tools. With a starting price of £79/month and a rating of 4.5/5, it offers best backlink index in the industry.
Choose Wave if you need Freelancers and micro-businesses wanting genuinely free accounting and invoicing. Starting at £0/month with a 3.8/5 rating, it excels at completely free for core accounting and invoicing.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Ahrefs and Wave? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Ahrefs or Wave for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.