HubSpot Marketing vs Semrush
A detailed, side-by-side comparison of HubSpot Marketing and Semrush. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Semrush edges ahead overall with a rating of 4.5/5. However, HubSpot Marketing (4.4/5) may be the better fit if you prioritise Mid-size businesses wanting powerful marketing automation with native CRM integration. Read on for the full breakdown.
HubSpot Marketing vs Semrush at a Glance
HubSpot Marketing
★ 4.4HubSpot Marketing Hub is the marketing automation arm of the HubSpot platform. It offers email marketing, landing pages, social media, SEO tools, content management, and advanced marketing automation. Known for its inbound marketing methodology, powerful automation workflows, and seamless CRM integration.
Starting from: £0/month
Best for: Mid-size businesses wanting powerful marketing automation with native CRM integration
Read full review →Semrush
★ 4.5Semrush is the most comprehensive SEO and digital marketing toolkit on the market. It offers keyword research, site audits, competitor analysis, backlink tracking, content marketing tools, and PPC research. Used by agencies and in-house marketing teams worldwide as their primary SEO platform.
Starting from: £100/month
Best for: Agencies and marketing teams wanting the most comprehensive SEO and digital marketing toolkit
Read full review →HubSpot Marketing vs Semrush Feature Comparison
Here is how HubSpot Marketing and Semrush compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | HubSpot Marketing | Semrush |
|---|---|---|
| Free Plan Available | Yes | No |
| Starting Price | £0/month | £100/month |
| Best For | Mid-size businesses wanting powerful marketing automation with native CRM integration | Agencies and marketing teams wanting the most comprehensive SEO and digital marketing toolkit |
| Our Rating | 4.4/5 | 4.5/5 |
| Mobile App | Limited | Limited |
| Email Marketing | Yes | No |
| Automation | Yes | Limited |
| Reporting | Basic | Yes |
| Integrations | Limited | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
HubSpot Marketing vs Semrush Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
HubSpot Marketing Pricing
Free
£0/month
- ✓Email marketing
- ✓Forms
- ✓Landing pages
- ✓Ad management
Starter
£18/month
- ✓1,000 contacts
- ✓Remove HubSpot branding
- ✓Email automation
- ✓Landing pages
Professional
£720/month
- ✓2,000 contacts
- ✓Full automation
- ✓Custom reporting
- ✓A/B testing
- ✓SEO tools
Enterprise
£3,000/month
- ✓10,000 contacts
- ✓Predictive lead scoring
- ✓Adaptive testing
- ✓Custom objects
Semrush Pricing
Pro
£100/month
- ✓5 projects
- ✓500 keywords to track
- ✓10,000 results per report
- ✓SEO, PPC, and research tools
Guru
£190/month
- ✓15 projects
- ✓1,500 keywords
- ✓30,000 results per report
- ✓Content marketing toolkit
Business
£350/month
- ✓40 projects
- ✓5,000 keywords
- ✓50,000 results per report
- ✓API access
Not sure which to pick?
Our team has implemented both HubSpot Marketing and Semrush for clients. We can help you decide based on your specific needs.
HubSpot Marketing Pros and Cons
✓Pros
- •Seamless CRM integration
- •Powerful marketing automation workflows
- •Excellent content management system
- •Strong inbound marketing tools
- •Generous free tier for starting out
✗Cons
- •Professional tier is extremely expensive
- •Per-contact pricing escalates quickly
- •Steep learning curve for advanced features
- •Many features locked behind Professional tier
- •Contract commitments on higher tiers
Semrush Pros and Cons
✓Pros
- •Most comprehensive SEO toolkit available
- •Excellent keyword research database
- •Strong competitor analysis tools
- •Content marketing features included
- •Regular feature updates and improvements
✗Cons
- •Expensive, especially for individuals
- •Per-user pricing adds significant cost
- •Can be overwhelming for beginners
- •Some data can be less accurate for UK-specific searches
- •Learning curve for the full toolkit
Our Verdict: HubSpot Marketing vs Semrush
Both HubSpot Marketing and Semrush are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose HubSpot Marketing if you need Mid-size businesses wanting powerful marketing automation with native CRM integration. With a starting price of £0/month and a rating of 4.4/5, it offers seamless crm integration.
Choose Semrush if you need Agencies and marketing teams wanting the most comprehensive SEO and digital marketing toolkit. Starting at £100/month with a 4.5/5 rating, it excels at most comprehensive seo toolkit available.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between HubSpot Marketing and Semrush? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up HubSpot Marketing or Semrush for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.