Less Annoying CRM vs Wave
A detailed, side-by-side comparison of Less Annoying CRM and Wave. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Less Annoying CRM edges ahead overall with a rating of 4.5/5. However, Wave (3.8/5) may be the better fit if you prioritise Freelancers and micro-businesses wanting genuinely free accounting and invoicing. Read on for the full breakdown.
Less Annoying CRM vs Wave at a Glance
Less Annoying CRM
★ 4.5True to its name, Less Annoying CRM keeps things simple. One plan, one price, no upsells. Designed specifically for small businesses that find most CRMs too complex.
Starting from: £13/user/month
Best for: Small businesses and solopreneurs wanting the simplest possible CRM
Read full review →Wave
★ 3.8Wave is a genuinely free accounting platform for small businesses. It offers invoicing, accounting, receipt scanning, and financial reporting at no cost. Wave makes money through optional paid services like payroll, payments processing, and bookkeeping. Ideal for freelancers and micro-businesses on a tight budget.
Starting from: £0/month
Best for: Freelancers and micro-businesses wanting genuinely free accounting and invoicing
Read full review →Less Annoying CRM vs Wave Feature Comparison
Here is how Less Annoying CRM and Wave compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Less Annoying CRM | Wave |
|---|---|---|
| Free Plan Available | No | Yes |
| Starting Price | £13/user/month | £0/month |
| Best For | Small businesses and solopreneurs wanting the simplest possible CRM | Freelancers and micro-businesses wanting genuinely free accounting and invoicing |
| Our Rating | 4.5/5 | 3.8/5 |
| Mobile App | Limited | Limited |
| Email Marketing | No | No |
| Automation | Limited | Limited |
| Reporting | Yes | Yes |
| Integrations | Limited | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Less Annoying CRM vs Wave Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Less Annoying CRM Pricing
Standard
£13/user/month
- ✓Unlimited contacts
- ✓Pipeline management
- ✓Task management
- ✓Calendar
- ✓Email logging
- ✓Customisation
Wave Pricing
Free
£0/month
- ✓Unlimited invoicing
- ✓Accounting
- ✓Receipt scanning
- ✓Financial reports
Pro (Payments)
2.9% + 30p per transaction
- ✓Online payments
- ✓Bank payments
- ✓Recurring billing
Pro (Payroll)
£16/month + £5/employee
- ✓Self-service payroll
- ✓Direct deposits
- ✓Tax filings
Not sure which to pick?
Our team has implemented both Less Annoying CRM and Wave for clients. We can help you decide based on your specific needs.
Less Annoying CRM Pros and Cons
✓Pros
- •Incredibly simple to use
- •One transparent price, no tiers or upsells
- •Excellent customer support (real humans)
- •14-day free trial, no credit card needed
- •Perfect for CRM beginners
✗Cons
- •Very basic feature set
- •No marketing automation
- •No mobile app (mobile web only)
- •Limited integrations
- •Not suitable as you scale beyond a small team
Wave Pros and Cons
✓Pros
- •Completely free for core accounting and invoicing
- •No user or feature limits on free plan
- •Easy to learn for beginners
- •Receipt scanning via mobile app
- •No trial period or hidden fees for core features
✗Cons
- •Revenue comes from payment processing fees
- •No inventory management
- •Limited integrations
- •No project tracking or time tracking
- •Payroll only available in US and Canada
Our Verdict: Less Annoying CRM vs Wave
Both Less Annoying CRM and Wave are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Less Annoying CRM if you need Small businesses and solopreneurs wanting the simplest possible CRM. With a starting price of £13/user/month and a rating of 4.5/5, it offers incredibly simple to use.
Choose Wave if you need Freelancers and micro-businesses wanting genuinely free accounting and invoicing. Starting at £0/month with a 3.8/5 rating, it excels at completely free for core accounting and invoicing.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Less Annoying CRM and Wave? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Less Annoying CRM or Wave for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.