ActiveCampaign vs Bitrix24
A detailed, side-by-side comparison of ActiveCampaign and Bitrix24. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
ActiveCampaign edges ahead overall with a rating of 4.4/5. However, Bitrix24 (3.9/5) may be the better fit if you prioritise Organisations wanting an all-in-one workspace with CRM, project management, and communication. Read on for the full breakdown.
ActiveCampaign vs Bitrix24 at a Glance
ActiveCampaign
★ 4.4ActiveCampaign blends email marketing, marketing automation, and CRM into one platform. Known for its sophisticated automation builder and excellent email deliverability.
Starting from: £12/month
Best for: Businesses prioritising email marketing and sophisticated automation
Read full review →Bitrix24
★ 3.9Bitrix24 is a comprehensive workspace combining CRM, project management, communication, and HR tools. Known for its extensive free plan and self-hosted option.
Starting from: £0/month (unlimited users)
Best for: Organisations wanting an all-in-one workspace with CRM, project management, and communication
Read full review →ActiveCampaign vs Bitrix24 Feature Comparison
Here is how ActiveCampaign and Bitrix24 compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | ActiveCampaign | Bitrix24 |
|---|---|---|
| Free Plan Available | No | Yes |
| Starting Price | £12/month | £0/month (unlimited users) |
| Best For | Businesses prioritising email marketing and sophisticated automation | Organisations wanting an all-in-one workspace with CRM, project management, and communication |
| Our Rating | 4.4/5 | 3.9/5 |
| Mobile App | Limited | Yes |
| Email Marketing | Yes | No |
| Automation | Yes | Yes |
| Reporting | Yes | Basic |
| Integrations | Extensive | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
ActiveCampaign vs Bitrix24 Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
ActiveCampaign Pricing
Starter
£12/month
- ✓Email marketing
- ✓Marketing automation
- ✓Inline forms
- ✓Site tracking
Plus
£42/month
- ✓Everything in Starter
- ✓CRM
- ✓Lead scoring
- ✓Landing pages
- ✓SMS marketing
Pro
£135/month
- ✓Everything in Plus
- ✓Predictive sending
- ✓Split automation
- ✓Attribution
Enterprise
£225/month
- ✓Everything in Pro
- ✓Custom objects
- ✓Single sign-on
- ✓Dedicated account rep
Bitrix24 Pricing
Free
£0/month (unlimited users)
- ✓Unlimited contacts
- ✓5GB storage
- ✓CRM
- ✓Project management
- ✓Chat
Basic
£36/month (5 users)
- ✓Everything in Free
- ✓24GB storage
- ✓Online store
- ✓Customer support
Standard
£74/month (50 users)
- ✓Everything in Basic
- ✓100GB storage
- ✓Marketing automation
- ✓Online documents
Professional
£149/month (100 users)
- ✓Everything in Standard
- ✓1TB storage
- ✓Sales intelligence
- ✓HR tools
Enterprise
£299/month (250 users)
- ✓Everything in Professional
- ✓3TB storage
- ✓Multiple branches
- ✓Scalability
Not sure which to pick?
Our team has implemented both ActiveCampaign and Bitrix24 for clients. We can help you decide based on your specific needs.
ActiveCampaign Pros and Cons
✓Pros
- •Best-in-class marketing automation
- •Excellent email deliverability
- •Sophisticated automation builder
- •Good CRM functionality
- •Strong segmentation capabilities
✗Cons
- •CRM is secondary to marketing features
- •Can be complex for beginners
- •Contact-based pricing escalates
- •Reporting could be more visual
- •Limited social media features
Bitrix24 Pros and Cons
✓Pros
- •Incredibly generous free plan (unlimited users)
- •All-in-one workspace (CRM + PM + chat + HR)
- •Self-hosted option available
- •Per-organisation pricing (not per-user)
- •Built-in video conferencing
✗Cons
- •Interface is cluttered and overwhelming
- •Steep learning curve
- •Many features are basic rather than deep
- •Mobile app is clunky
- •Support can be slow
Our Verdict: ActiveCampaign vs Bitrix24
Both ActiveCampaign and Bitrix24 are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose ActiveCampaign if you need Businesses prioritising email marketing and sophisticated automation. With a starting price of £12/month and a rating of 4.4/5, it offers best-in-class marketing automation.
Choose Bitrix24 if you need Organisations wanting an all-in-one workspace with CRM, project management, and communication. Starting at £0/month (unlimited users) with a 3.9/5 rating, it excels at incredibly generous free plan (unlimited users).
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between ActiveCampaign and Bitrix24? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up ActiveCampaign or Bitrix24 for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.