ActiveCampaign vs Crisp
A detailed, side-by-side comparison of ActiveCampaign and Crisp. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
ActiveCampaign edges ahead overall with a rating of 4.4/5. However, Crisp (4/5) may be the better fit if you prioritise Startups and small teams wanting modern multi-channel support with co-browsing. Read on for the full breakdown.
ActiveCampaign vs Crisp at a Glance
ActiveCampaign
★ 4.4ActiveCampaign blends email marketing, marketing automation, and CRM into one platform. Known for its sophisticated automation builder and excellent email deliverability.
Starting from: £12/month
Best for: Businesses prioritising email marketing and sophisticated automation
Read full review →Crisp
★ 4Crisp is a business messaging platform that unifies live chat, email, WhatsApp, Messenger, and other channels into a single shared inbox. Known for its modern interface, generous free plan, and co-browsing features, it is popular with startups and small teams wanting multi-channel support without complex enterprise tools.
Starting from: £0/month
Best for: Startups and small teams wanting modern multi-channel support with co-browsing
Read full review →ActiveCampaign vs Crisp Feature Comparison
Here is how ActiveCampaign and Crisp compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | ActiveCampaign | Crisp |
|---|---|---|
| Free Plan Available | No | Yes |
| Starting Price | £12/month | £0/month |
| Best For | Businesses prioritising email marketing and sophisticated automation | Startups and small teams wanting modern multi-channel support with co-browsing |
| Our Rating | 4.4/5 | 4/5 |
| Mobile App | Limited | Yes |
| Email Marketing | Yes | No |
| Automation | Yes | Limited |
| Reporting | Yes | Basic |
| Integrations | Extensive | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
ActiveCampaign vs Crisp Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
ActiveCampaign Pricing
Starter
£12/month
- ✓Email marketing
- ✓Marketing automation
- ✓Inline forms
- ✓Site tracking
Plus
£42/month
- ✓Everything in Starter
- ✓CRM
- ✓Lead scoring
- ✓Landing pages
- ✓SMS marketing
Pro
£135/month
- ✓Everything in Plus
- ✓Predictive sending
- ✓Split automation
- ✓Attribution
Enterprise
£225/month
- ✓Everything in Pro
- ✓Custom objects
- ✓Single sign-on
- ✓Dedicated account rep
Crisp Pricing
Free
£0/month
- ✓2 seats
- ✓Live chat
- ✓Contact form
- ✓Mobile app
Pro
£22/month per workspace
- ✓4 seats
- ✓Audio/video calls
- ✓Knowledge base
- ✓Chatbot
Unlimited
£85/month per workspace
- ✓20 seats
- ✓AI features
- ✓Co-browsing
- ✓Analytics dashboard
Not sure which to pick?
Our team has implemented both ActiveCampaign and Crisp for clients. We can help you decide based on your specific needs.
ActiveCampaign Pros and Cons
✓Pros
- •Best-in-class marketing automation
- •Excellent email deliverability
- •Sophisticated automation builder
- •Good CRM functionality
- •Strong segmentation capabilities
✗Cons
- •CRM is secondary to marketing features
- •Can be complex for beginners
- •Contact-based pricing escalates
- •Reporting could be more visual
- •Limited social media features
Crisp Pros and Cons
✓Pros
- •Modern, clean interface
- •Generous free plan for startups
- •Co-browsing is a unique feature
- •Multi-channel unified inbox
- •Per-workspace pricing (not per-agent)
✗Cons
- •Seat limits on lower plans
- •Automation is less advanced
- •Smaller integration ecosystem
- •Reporting is basic
- •Less suited for enterprise needs
Our Verdict: ActiveCampaign vs Crisp
Both ActiveCampaign and Crisp are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose ActiveCampaign if you need Businesses prioritising email marketing and sophisticated automation. With a starting price of £12/month and a rating of 4.4/5, it offers best-in-class marketing automation.
Choose Crisp if you need Startups and small teams wanting modern multi-channel support with co-browsing. Starting at £0/month with a 4/5 rating, it excels at modern, clean interface.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between ActiveCampaign and Crisp? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up ActiveCampaign or Crisp for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.