ActiveCampaign vs Ecwid
A detailed, side-by-side comparison of ActiveCampaign and Ecwid. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
ActiveCampaign edges ahead overall with a rating of 4.4/5. However, Ecwid (4/5) may be the better fit if you prioritise Businesses with existing websites wanting to add e-commerce without rebuilding. Read on for the full breakdown.
ActiveCampaign vs Ecwid at a Glance
ActiveCampaign
★ 4.4ActiveCampaign blends email marketing, marketing automation, and CRM into one platform. Known for its sophisticated automation builder and excellent email deliverability.
Starting from: £12/month
Best for: Businesses prioritising email marketing and sophisticated automation
Read full review →Ecwid
★ 4Ecwid (by Lightspeed) is an e-commerce platform that lets you add an online store to any existing website. Instead of building a new site, you embed Ecwid's store widget into your current WordPress, Wix, or Squarespace site. Also offers a standalone store and POS. Popular with businesses that already have a website.
Starting from: £0/month
Best for: Businesses with existing websites wanting to add e-commerce without rebuilding
Read full review →ActiveCampaign vs Ecwid Feature Comparison
Here is how ActiveCampaign and Ecwid compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | ActiveCampaign | Ecwid |
|---|---|---|
| Free Plan Available | No | Yes |
| Starting Price | £12/month | £0/month |
| Best For | Businesses prioritising email marketing and sophisticated automation | Businesses with existing websites wanting to add e-commerce without rebuilding |
| Our Rating | 4.4/5 | 4/5 |
| Mobile App | Limited | Yes |
| Email Marketing | Yes | No |
| Automation | Yes | Limited |
| Reporting | Yes | Basic |
| Integrations | Extensive | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
ActiveCampaign vs Ecwid Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
ActiveCampaign Pricing
Starter
£12/month
- ✓Email marketing
- ✓Marketing automation
- ✓Inline forms
- ✓Site tracking
Plus
£42/month
- ✓Everything in Starter
- ✓CRM
- ✓Lead scoring
- ✓Landing pages
- ✓SMS marketing
Pro
£135/month
- ✓Everything in Plus
- ✓Predictive sending
- ✓Split automation
- ✓Attribution
Enterprise
£225/month
- ✓Everything in Pro
- ✓Custom objects
- ✓Single sign-on
- ✓Dedicated account rep
Ecwid Pricing
Free
£0/month
- ✓5 products
- ✓Online store
- ✓Mobile app
- ✓Social selling
Venture
£14/month
- ✓100 products
- ✓SEO tools
- ✓Coupons
- ✓Marketplace integrations
Business
£27/month
- ✓2,500 products
- ✓Abandoned cart emails
- ✓Product variations
- ✓Staff accounts
Unlimited
£67/month
- ✓Unlimited products
- ✓Priority support
- ✓Custom apps
- ✓Wholesale pricing
Not sure which to pick?
Our team has implemented both ActiveCampaign and Ecwid for clients. We can help you decide based on your specific needs.
ActiveCampaign Pros and Cons
✓Pros
- •Best-in-class marketing automation
- •Excellent email deliverability
- •Sophisticated automation builder
- •Good CRM functionality
- •Strong segmentation capabilities
✗Cons
- •CRM is secondary to marketing features
- •Can be complex for beginners
- •Contact-based pricing escalates
- •Reporting could be more visual
- •Limited social media features
Ecwid Pros and Cons
✓Pros
- •Add e-commerce to any existing website
- •Generous free plan to start
- •No transaction fees on any plan
- •Multi-channel selling included
- •Easy to set up and manage
✗Cons
- •Free plan limited to 5 products
- •Design customisation is limited
- •Fewer features than Shopify or BigCommerce
- •App ecosystem is small
- •Advanced features require higher tiers
Our Verdict: ActiveCampaign vs Ecwid
Both ActiveCampaign and Ecwid are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose ActiveCampaign if you need Businesses prioritising email marketing and sophisticated automation. With a starting price of £12/month and a rating of 4.4/5, it offers best-in-class marketing automation.
Choose Ecwid if you need Businesses with existing websites wanting to add e-commerce without rebuilding. Starting at £0/month with a 4/5 rating, it excels at add e-commerce to any existing website.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between ActiveCampaign and Ecwid? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up ActiveCampaign or Ecwid for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.