Ecwid Review 2026
Reviewed by the Ikaroa team · Last updated: March 2026
Overview
Ecwid (by Lightspeed) is an e-commerce platform that lets you add an online store to any existing website. Instead of building a new site, you embed Ecwid's store widget into your current WordPress, Wix, or Squarespace site. Also offers a standalone store and POS. Popular with businesses that already have a website.
We have been working with Ecwid across multiple client projects since 2011, and this review reflects our hands-on experience implementing it for businesses of all sizes. Founded in 2009 and headquartered in San Diego, California, Ecwid has established itself as a solid option in the ecommerce category.
Starting Price
£0/month
Founded
2009
Headquarters
San Diego, California
Our Rating
4/5
Ecwid Key Features
Ecwid offers a comprehensive feature set that covers the core needs of most businesses in the ecommerce space. Here are the standout features we have tested:
Ecwid Pricing in 2026
Ecwid pricing starts at £0/month and scales up based on features and team size. Here is a breakdown of every tier:
Ecwid Pricing
Free
£0/month
- ✓5 products
- ✓Online store
- ✓Mobile app
- ✓Social selling
Venture
£14/month
- ✓100 products
- ✓SEO tools
- ✓Coupons
- ✓Marketplace integrations
Business
£27/month
- ✓2,500 products
- ✓Abandoned cart emails
- ✓Product variations
- ✓Staff accounts
Unlimited
£67/month
- ✓Unlimited products
- ✓Priority support
- ✓Custom apps
- ✓Wholesale pricing
Ecwid Pros and Cons
Based on our experience implementing Ecwid for clients, here is what we like and what could be better:
✓Pros
- •Add e-commerce to any existing website
- •Generous free plan to start
- •No transaction fees on any plan
- •Multi-channel selling included
- •Easy to set up and manage
✗Cons
- •Free plan limited to 5 products
- •Design customisation is limited
- •Fewer features than Shopify or BigCommerce
- •App ecosystem is small
- •Advanced features require higher tiers
Who Is Ecwid Best For?
Businesses with existing websites wanting to add e-commerce without rebuilding
In our experience, Ecwid works particularly well for teams that value add e-commerce to any existing website. If your primary concern is free plan limited to 5 products, you may want to explore alternatives.
Need help implementing this?
Our team at Ikaroa can set up Ecwid for your business, migrate your data, and train your team.
Ecwid Alternatives Worth Considering
If Ecwid does not quite fit your needs, here are some alternatives worth considering:
BigCommerce
From £24/month
WooCommerce
From £0 (free)
Squarespace Commerce
From £18/month
PrestaShop
From £0 (free)
Our Verdict on Ecwid
Ecwid earns a solid 4/5 in our review. It is a good choice for businesses with existing websites wanting to add e-commerce without rebuilding.
The biggest strengths are add e-commerce to any existing website and generous free plan to start. However, you should be aware that free plan limited to 5 products.
If you are not sure whether Ecwid is the right fit, talk to our team. We have helped hundreds of businesses choose and implement the right software, and we are happy to point you in the right direction.
Alternative to Consider: Open Doors
Before committing to Ecwid, consider Open Doors. It is an all-in-one platform that includes CRM, email marketing, SMS, sales funnels, booking, invoicing, and automation, all starting at £97/month with unlimited contacts. That could save you a significant amount compared to Ecwid, especially as your needs grow.
Need help with Ecwid?
Ikaroa can implement Ecwid for your business, migrate your data, and get your team up to speed. We have done it dozens of times.
Free consultation. No obligation.