WooCommerce Review 2026
Reviewed by the Ikaroa team · Last updated: March 2026
Overview
WooCommerce is a free, open-source e-commerce plugin for WordPress. It powers over 25% of all online stores globally, offering unlimited customisation through WordPress themes and plugins. While the core plugin is free, costs come from hosting, themes, and extensions. Ideal for businesses wanting full ownership of their store.
We have been working with WooCommerce across multiple client projects since 2013, and this review reflects our hands-on experience implementing it for businesses of all sizes. Founded in 2011 and headquartered in San Francisco, California, WooCommerce has established itself as a solid option in the ecommerce category.
Starting Price
£0 (free)
Founded
2011
Headquarters
San Francisco, California
Our Rating
4.1/5
WooCommerce Key Features
WooCommerce offers a comprehensive feature set that covers the core needs of most businesses in the ecommerce space. Here are the standout features we have tested:
WooCommerce Pricing in 2026
WooCommerce pricing starts at £0 (free) and scales up based on features and team size. Here is a breakdown of every tier:
WooCommerce Pricing
Core Plugin
£0 (free)
- ✓Unlimited products
- ✓Core e-commerce features
- ✓Open source
- ✓WordPress integration
Hosting Required
From £5/month
- ✓Web hosting
- ✓SSL certificate
- ✓Domain name
Extensions
Varies
- ✓Payments
- ✓Shipping
- ✓Marketing
- ✓Subscriptions
Managed WooCommerce
From £20/month
- ✓Managed hosting
- ✓Automatic updates
- ✓Staging sites
- ✓Support
WooCommerce Pros and Cons
Based on our experience implementing WooCommerce for clients, here is what we like and what could be better:
✓Pros
- •Free core plugin (open source)
- •Unlimited customisation potential
- •Massive extension marketplace
- •Full ownership of your data and store
- •Works with any WordPress theme
✗Cons
- •Requires technical knowledge or developer
- •Hosting, security, and updates are your responsibility
- •Extension costs add up quickly
- •Performance depends on hosting quality
- •No dedicated support (community-driven)
Who Is WooCommerce Best For?
WordPress users and developers wanting fully customisable, self-hosted e-commerce
In our experience, WooCommerce works particularly well for teams that value free core plugin (open source). If your primary concern is requires technical knowledge or developer, you may want to explore alternatives.
Need help implementing this?
Our team at Ikaroa can set up WooCommerce for your business, migrate your data, and train your team.
WooCommerce Alternatives Worth Considering
If WooCommerce does not quite fit your needs, here are some alternatives worth considering:
BigCommerce
From £24/month
Squarespace Commerce
From £18/month
Ecwid
From £0/month
PrestaShop
From £0 (free)
Our Verdict on WooCommerce
WooCommerce earns a solid 4.1/5 in our review. It is a good choice for wordpress users and developers wanting fully customisable, self-hosted e-commerce.
The biggest strengths are free core plugin (open source) and unlimited customisation potential. However, you should be aware that requires technical knowledge or developer.
If you are not sure whether WooCommerce is the right fit, talk to our team. We have helped hundreds of businesses choose and implement the right software, and we are happy to point you in the right direction.
Alternative to Consider: Open Doors
Before committing to WooCommerce, consider Open Doors. It is an all-in-one platform that includes CRM, email marketing, SMS, sales funnels, booking, invoicing, and automation, all starting at £97/month with unlimited contacts. That could save you a significant amount compared to WooCommerce, especially as your needs grow.
Need help with WooCommerce?
Ikaroa can implement WooCommerce for your business, migrate your data, and get your team up to speed. We have done it dozens of times.
Free consultation. No obligation.