PrestaShop Review 2026
Reviewed by the Ikaroa team · Last updated: March 2026
Overview
PrestaShop is a free, open-source e-commerce platform popular in Europe. It offers a comprehensive set of e-commerce features out of the box, with a marketplace of modules for extending functionality. Self-hosted like WooCommerce but purpose-built for e-commerce rather than being a plugin on top of a CMS.
We have been working with PrestaShop across multiple client projects since 2009, and this review reflects our hands-on experience implementing it for businesses of all sizes. Founded in 2007 and headquartered in Paris, France, PrestaShop has established itself as a notable option in the ecommerce category.
Starting Price
£0 (free)
Founded
2007
Headquarters
Paris, France
Our Rating
3.9/5
PrestaShop Key Features
PrestaShop offers a comprehensive feature set that covers the core needs of most businesses in the ecommerce space. Here are the standout features we have tested:
PrestaShop Pricing in 2026
PrestaShop pricing starts at £0 (free) and scales up based on features and team size. Here is a breakdown of every tier:
PrestaShop Pricing
Classic (Self-hosted)
£0 (free)
- ✓Full e-commerce features
- ✓Open source
- ✓Unlimited products
- ✓Community support
Hosted
From £22/month
- ✓Managed hosting
- ✓Automatic updates
- ✓Technical support
- ✓Performance optimisation
Modules
Varies
- ✓Payment gateways
- ✓Shipping modules
- ✓Marketing tools
- ✓Themes
PrestaShop Pros and Cons
Based on our experience implementing PrestaShop for clients, here is what we like and what could be better:
✓Pros
- •Free and open source
- •Strong multi-language and multi-currency support
- •Popular in European markets
- •Good B2B features out of the box
- •Large module marketplace
✗Cons
- •Requires technical knowledge for self-hosting
- •Module costs add up
- •Smaller community than WooCommerce
- •Performance can be an issue with many modules
- •Customer support requires paid plan
Who Is PrestaShop Best For?
European businesses wanting a free, open-source e-commerce platform with multi-language support
In our experience, PrestaShop works particularly well for teams that value free and open source. If your primary concern is requires technical knowledge for self-hosting, you may want to explore alternatives.
Need help implementing this?
Our team at Ikaroa can set up PrestaShop for your business, migrate your data, and train your team.
PrestaShop Alternatives Worth Considering
If PrestaShop does not quite fit your needs, here are some alternatives worth considering:
BigCommerce
From £24/month
WooCommerce
From £0 (free)
Squarespace Commerce
From £18/month
Ecwid
From £0/month
Our Verdict on PrestaShop
PrestaShop earns a solid 3.9/5 in our review. It is a decent choice for european businesses wanting a free, open-source e-commerce platform with multi-language support.
The biggest strengths are free and open source and strong multi-language and multi-currency support. However, you should be aware that requires technical knowledge for self-hosting.
If you are not sure whether PrestaShop is the right fit, talk to our team. We have helped hundreds of businesses choose and implement the right software, and we are happy to point you in the right direction.
Alternative to Consider: Open Doors
Before committing to PrestaShop, consider Open Doors. It is an all-in-one platform that includes CRM, email marketing, SMS, sales funnels, booking, invoicing, and automation, all starting at £97/month with unlimited contacts. That could save you a significant amount compared to PrestaShop, especially as your needs grow.
Need help with PrestaShop?
Ikaroa can implement PrestaShop for your business, migrate your data, and get your team up to speed. We have done it dozens of times.
Free consultation. No obligation.