ActiveCampaign vs Insightly
A detailed, side-by-side comparison of ActiveCampaign and Insightly. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
ActiveCampaign edges ahead overall with a rating of 4.4/5. However, Insightly (3.9/5) may be the better fit if you prioritise Businesses needing CRM and project management in one platform. Read on for the full breakdown.
ActiveCampaign vs Insightly at a Glance
ActiveCampaign
★ 4.4ActiveCampaign blends email marketing, marketing automation, and CRM into one platform. Known for its sophisticated automation builder and excellent email deliverability.
Starting from: £12/month
Best for: Businesses prioritising email marketing and sophisticated automation
Read full review →Insightly
★ 3.9Insightly combines CRM with project management, making it useful for businesses that need to manage both sales pipelines and post-sale project delivery.
Starting from: £25/user/month
Best for: Businesses needing CRM and project management in one platform
Read full review →ActiveCampaign vs Insightly Feature Comparison
Here is how ActiveCampaign and Insightly compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | ActiveCampaign | Insightly |
|---|---|---|
| Free Plan Available | No | No |
| Starting Price | £12/month | £25/user/month |
| Best For | Businesses prioritising email marketing and sophisticated automation | Businesses needing CRM and project management in one platform |
| Our Rating | 4.4/5 | 3.9/5 |
| Mobile App | Limited | Yes |
| Email Marketing | Yes | No |
| Automation | Yes | Yes |
| Reporting | Yes | Yes |
| Integrations | Extensive | Extensive |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
ActiveCampaign vs Insightly Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
ActiveCampaign Pricing
Starter
£12/month
- ✓Email marketing
- ✓Marketing automation
- ✓Inline forms
- ✓Site tracking
Plus
£42/month
- ✓Everything in Starter
- ✓CRM
- ✓Lead scoring
- ✓Landing pages
- ✓SMS marketing
Pro
£135/month
- ✓Everything in Plus
- ✓Predictive sending
- ✓Split automation
- ✓Attribution
Enterprise
£225/month
- ✓Everything in Pro
- ✓Custom objects
- ✓Single sign-on
- ✓Dedicated account rep
Insightly Pricing
Plus
£25/user/month
- ✓Contact management
- ✓Lead management
- ✓Project management
- ✓Email tracking
Professional
£49/user/month
- ✓Everything in Plus
- ✓Workflow automation
- ✓Custom dashboards
- ✓Lead assignment
Enterprise
£99/user/month
- ✓Everything in Professional
- ✓Custom validation rules
- ✓Lambda functions
- ✓Unlimited records
Not sure which to pick?
Our team has implemented both ActiveCampaign and Insightly for clients. We can help you decide based on your specific needs.
ActiveCampaign Pros and Cons
✓Pros
- •Best-in-class marketing automation
- •Excellent email deliverability
- •Sophisticated automation builder
- •Good CRM functionality
- •Strong segmentation capabilities
✗Cons
- •CRM is secondary to marketing features
- •Can be complex for beginners
- •Contact-based pricing escalates
- •Reporting could be more visual
- •Limited social media features
Insightly Pros and Cons
✓Pros
- •Combines CRM and project management
- •Good for tracking post-sale delivery
- •Decent customisation options
- •Integrates with Google and Microsoft
- •Project linking to contacts and opportunities
✗Cons
- •Interface feels dated
- •Reporting is limited on lower tiers
- •No free plan
- •Email marketing requires separate add-on
- •Customer support could be better
Our Verdict: ActiveCampaign vs Insightly
Both ActiveCampaign and Insightly are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose ActiveCampaign if you need Businesses prioritising email marketing and sophisticated automation. With a starting price of £12/month and a rating of 4.4/5, it offers best-in-class marketing automation.
Choose Insightly if you need Businesses needing CRM and project management in one platform. Starting at £25/user/month with a 3.9/5 rating, it excels at combines crm and project management.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between ActiveCampaign and Insightly? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up ActiveCampaign or Insightly for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.