ActiveCampaign vs Loomly
A detailed, side-by-side comparison of ActiveCampaign and Loomly. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
ActiveCampaign edges ahead overall with a rating of 4.4/5. However, Loomly (4/5) may be the better fit if you prioritise Marketing teams wanting content inspiration and structured approval workflows. Read on for the full breakdown.
ActiveCampaign vs Loomly at a Glance
ActiveCampaign
★ 4.4ActiveCampaign blends email marketing, marketing automation, and CRM into one platform. Known for its sophisticated automation builder and excellent email deliverability.
Starting from: £12/month
Best for: Businesses prioritising email marketing and sophisticated automation
Read full review →Loomly
★ 4Loomly is a social media management platform designed for marketing teams. It stands out with its post inspiration feature, which suggests content ideas based on trending topics, RSS feeds, and social media holidays. Known for its clean workflow management and approval process, ideal for teams with structured content processes.
Starting from: £23/month
Best for: Marketing teams wanting content inspiration and structured approval workflows
Read full review →ActiveCampaign vs Loomly Feature Comparison
Here is how ActiveCampaign and Loomly compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | ActiveCampaign | Loomly |
|---|---|---|
| Free Plan Available | No | No |
| Starting Price | £12/month | £23/month |
| Best For | Businesses prioritising email marketing and sophisticated automation | Marketing teams wanting content inspiration and structured approval workflows |
| Our Rating | 4.4/5 | 4/5 |
| Mobile App | Limited | Limited |
| Email Marketing | Yes | No |
| Automation | Yes | Limited |
| Reporting | Yes | Basic |
| Integrations | Extensive | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
ActiveCampaign vs Loomly Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
ActiveCampaign Pricing
Starter
£12/month
- ✓Email marketing
- ✓Marketing automation
- ✓Inline forms
- ✓Site tracking
Plus
£42/month
- ✓Everything in Starter
- ✓CRM
- ✓Lead scoring
- ✓Landing pages
- ✓SMS marketing
Pro
£135/month
- ✓Everything in Plus
- ✓Predictive sending
- ✓Split automation
- ✓Attribution
Enterprise
£225/month
- ✓Everything in Pro
- ✓Custom objects
- ✓Single sign-on
- ✓Dedicated account rep
Loomly Pricing
Base
£23/month
- ✓2 users
- ✓10 social accounts
- ✓Unlimited posts
- ✓Post ideas & optimization
Standard
£54/month
- ✓6 users
- ✓20 social accounts
- ✓Advanced analytics
- ✓Content library
Advanced
£113/month
- ✓14 users
- ✓35 social accounts
- ✓Custom workflows
- ✓Branded reports
Premium
£226/month
- ✓30 users
- ✓50 social accounts
- ✓White-label reports
- ✓Custom roles
Not sure which to pick?
Our team has implemented both ActiveCampaign and Loomly for clients. We can help you decide based on your specific needs.
ActiveCampaign Pros and Cons
✓Pros
- •Best-in-class marketing automation
- •Excellent email deliverability
- •Sophisticated automation builder
- •Good CRM functionality
- •Strong segmentation capabilities
✗Cons
- •CRM is secondary to marketing features
- •Can be complex for beginners
- •Contact-based pricing escalates
- •Reporting could be more visual
- •Limited social media features
Loomly Pros and Cons
✓Pros
- •Unique content inspiration feature
- •Excellent approval workflows
- •Clean, intuitive interface
- •Good value for team features
- •Post optimization suggestions
✗Cons
- •No social listening
- •Engagement features are limited
- •Analytics less deep than Sprout Social
- •No built-in CRM
- •Limited integrations
Our Verdict: ActiveCampaign vs Loomly
Both ActiveCampaign and Loomly are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose ActiveCampaign if you need Businesses prioritising email marketing and sophisticated automation. With a starting price of £12/month and a rating of 4.4/5, it offers best-in-class marketing automation.
Choose Loomly if you need Marketing teams wanting content inspiration and structured approval workflows. Starting at £23/month with a 4/5 rating, it excels at unique content inspiration feature.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between ActiveCampaign and Loomly? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up ActiveCampaign or Loomly for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.