Loomly Review 2026
Reviewed by the Ikaroa team · Last updated: March 2026
Overview
Loomly is a social media management platform designed for marketing teams. It stands out with its post inspiration feature, which suggests content ideas based on trending topics, RSS feeds, and social media holidays. Known for its clean workflow management and approval process, ideal for teams with structured content processes.
We have been working with Loomly across multiple client projects since 2018, and this review reflects our hands-on experience implementing it for businesses of all sizes. Founded in 2016 and headquartered in Los Angeles, California, Loomly has established itself as a solid option in the social media category.
Starting Price
£23/month
Founded
2016
Headquarters
Los Angeles, California
Our Rating
4/5
Loomly Key Features
Loomly offers a comprehensive feature set that covers the core needs of most businesses in the social media space. Here are the standout features we have tested:
Loomly Pricing in 2026
Loomly pricing starts at £23/month and scales up based on features and team size. Here is a breakdown of every tier:
Loomly Pricing
Base
£23/month
- ✓2 users
- ✓10 social accounts
- ✓Unlimited posts
- ✓Post ideas & optimization
Standard
£54/month
- ✓6 users
- ✓20 social accounts
- ✓Advanced analytics
- ✓Content library
Advanced
£113/month
- ✓14 users
- ✓35 social accounts
- ✓Custom workflows
- ✓Branded reports
Premium
£226/month
- ✓30 users
- ✓50 social accounts
- ✓White-label reports
- ✓Custom roles
Loomly Pros and Cons
Based on our experience implementing Loomly for clients, here is what we like and what could be better:
✓Pros
- •Unique content inspiration feature
- •Excellent approval workflows
- •Clean, intuitive interface
- •Good value for team features
- •Post optimization suggestions
✗Cons
- •No social listening
- •Engagement features are limited
- •Analytics less deep than Sprout Social
- •No built-in CRM
- •Limited integrations
Who Is Loomly Best For?
Marketing teams wanting content inspiration and structured approval workflows
In our experience, Loomly works particularly well for teams that value unique content inspiration feature. If your primary concern is no social listening, you may want to explore alternatives.
Need help implementing this?
Our team at Ikaroa can set up Loomly for your business, migrate your data, and train your team.
Loomly Alternatives Worth Considering
If Loomly does not quite fit your needs, here are some alternatives worth considering:
Buffer
From £0/month
Hootsuite
From £82/month
Sprout Social
From £199/user/month
Later
From £17/month
SocialBee
From £19/month
Our Verdict on Loomly
Loomly earns a solid 4/5 in our review. It is a good choice for marketing teams wanting content inspiration and structured approval workflows.
The biggest strengths are unique content inspiration feature and excellent approval workflows. However, you should be aware that no social listening.
If you are not sure whether Loomly is the right fit, talk to our team. We have helped hundreds of businesses choose and implement the right software, and we are happy to point you in the right direction.
Alternative to Consider: Open Doors
Before committing to Loomly, consider Open Doors. It is an all-in-one platform that includes CRM, email marketing, SMS, sales funnels, booking, invoicing, and automation, all starting at £97/month with unlimited contacts. While Loomly starts lower, Open Doors replaces multiple tools you would otherwise need to buy separately.
Need help with Loomly?
Ikaroa can implement Loomly for your business, migrate your data, and get your team up to speed. We have done it dozens of times.
Free consultation. No obligation.