Hootsuite Review 2026
Reviewed by the Ikaroa team · Last updated: March 2026
Overview
Hootsuite is one of the most established social media management platforms, used by enterprises and agencies worldwide. It offers comprehensive scheduling, monitoring, analytics, and team collaboration across all major social networks. Known for its social listening capabilities and enterprise-grade features.
We have been working with Hootsuite across multiple client projects since 2010, and this review reflects our hands-on experience implementing it for businesses of all sizes. Founded in 2008 and headquartered in Vancouver, Canada, Hootsuite has established itself as a solid option in the social media category.
Starting Price
£82/month
Founded
2008
Headquarters
Vancouver, Canada
Our Rating
4/5
Hootsuite Key Features
Hootsuite offers a comprehensive feature set that covers the core needs of most businesses in the social media space. Here are the standout features we have tested:
Hootsuite Pricing in 2026
Hootsuite pricing starts at £82/month and scales up based on features and team size. Here is a breakdown of every tier:
Hootsuite Pricing
Professional
£82/month
- ✓1 user
- ✓10 social accounts
- ✓Unlimited scheduling
- ✓Best time to post
Team
£199/month
- ✓3 users
- ✓20 social accounts
- ✓Custom analytics
- ✓Team assignments
Enterprise
Custom
- ✓5+ users
- ✓50+ social accounts
- ✓Social listening
- ✓Advanced analytics
Hootsuite Pros and Cons
Based on our experience implementing Hootsuite for clients, here is what we like and what could be better:
✓Pros
- •Most comprehensive social media management platform
- •Excellent social listening capabilities
- •Strong team collaboration and approval workflows
- •Supports all major social networks
- •Enterprise-grade security and compliance
✗Cons
- •Expensive compared to newer alternatives
- •Interface can feel cluttered
- •Free plan was discontinued
- •Steep learning curve for full feature set
- •Per-user pricing adds up quickly
Who Is Hootsuite Best For?
Enterprise teams and agencies needing comprehensive social media management with listening
In our experience, Hootsuite works particularly well for teams that value most comprehensive social media management platform. If your primary concern is expensive compared to newer alternatives, you may want to explore alternatives.
Need help implementing this?
Our team at Ikaroa can set up Hootsuite for your business, migrate your data, and train your team.
Hootsuite Alternatives Worth Considering
If Hootsuite does not quite fit your needs, here are some alternatives worth considering:
Sprout Social
From £199/user/month
Buffer
From £0/month
Later
From £17/month
SocialBee
From £19/month
Loomly
From £23/month
Our Verdict on Hootsuite
Hootsuite earns a solid 4/5 in our review. It is a good choice for enterprise teams and agencies needing comprehensive social media management with listening.
The biggest strengths are most comprehensive social media management platform and excellent social listening capabilities. However, you should be aware that expensive compared to newer alternatives.
If you are not sure whether Hootsuite is the right fit, talk to our team. We have helped hundreds of businesses choose and implement the right software, and we are happy to point you in the right direction.
Alternative to Consider: Open Doors
Before committing to Hootsuite, consider Open Doors. It is an all-in-one platform that includes CRM, email marketing, SMS, sales funnels, booking, invoicing, and automation, all starting at £97/month with unlimited contacts. While Hootsuite starts lower, Open Doors replaces multiple tools you would otherwise need to buy separately.
Need help with Hootsuite?
Ikaroa can implement Hootsuite for your business, migrate your data, and get your team up to speed. We have done it dozens of times.
Free consultation. No obligation.