Sproutsocial vs Hootsuite
A detailed, side-by-side comparison of Sproutsocial and Hootsuite. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Hootsuite edges ahead overall with a rating of 4/5. However, Sproutsocial (0/5) may be the better fit if you prioritise specific use cases. Read on for the full breakdown.
Sproutsocial vs Hootsuite at a Glance
Sproutsocial
★ N/ASproutsocial is a popular platform used by businesses worldwide.
Starting from: Contact for pricing
Best for: Various business needs
Read full review →Hootsuite
★ 4Hootsuite is one of the most established social media management platforms, used by enterprises and agencies worldwide. It offers comprehensive scheduling, monitoring, analytics, and team collaboration across all major social networks. Known for its social listening capabilities and enterprise-grade features.
Starting from: £82/month
Best for: Enterprise teams and agencies needing comprehensive social media management with listening
Read full review →Sproutsocial vs Hootsuite Feature Comparison
Here is how Sproutsocial and Hootsuite compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Sproutsocial | Hootsuite |
|---|---|---|
| Free Plan Available | No | No |
| Starting Price | Contact for pricing | £82/month |
| Best For | General business use | Enterprise teams and agencies needing comprehensive social media management with listening |
| Our Rating | N/A | 4/5 |
| Mobile App | Limited | Yes |
| Email Marketing | No | No |
| Automation | Limited | Limited |
| Reporting | Basic | Yes |
| Integrations | Limited | Extensive |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Sproutsocial vs Hootsuite Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Hootsuite Pricing
Professional
£82/month
- ✓1 user
- ✓10 social accounts
- ✓Unlimited scheduling
- ✓Best time to post
Team
£199/month
- ✓3 users
- ✓20 social accounts
- ✓Custom analytics
- ✓Team assignments
Enterprise
Custom
- ✓5+ users
- ✓50+ social accounts
- ✓Social listening
- ✓Advanced analytics
Not sure which to pick?
Our team has implemented both Sproutsocial and Hootsuite for clients. We can help you decide based on your specific needs.
Hootsuite Pros and Cons
✓Pros
- •Most comprehensive social media management platform
- •Excellent social listening capabilities
- •Strong team collaboration and approval workflows
- •Supports all major social networks
- •Enterprise-grade security and compliance
✗Cons
- •Expensive compared to newer alternatives
- •Interface can feel cluttered
- •Free plan was discontinued
- •Steep learning curve for full feature set
- •Per-user pricing adds up quickly
Our Verdict: Sproutsocial vs Hootsuite
Both Sproutsocial and Hootsuite are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Sproutsocial if you need a well-rounded solution. With a starting price of competitive pricing and a rating of N/A/5, it offers strong features.
Choose Hootsuite if you need Enterprise teams and agencies needing comprehensive social media management with listening. Starting at £82/month with a 4/5 rating, it excels at most comprehensive social media management platform.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Sproutsocial and Hootsuite? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Sproutsocial or Hootsuite for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.