Sprout Social Review 2026
Reviewed by the Ikaroa team · Last updated: March 2026
Overview
Sprout Social is a premium social media management platform that combines publishing, analytics, engagement, and listening in a polished interface. Known for its excellent reporting, customer care features, and advocacy tools, it is the go-to choice for mid-size businesses and agencies that need professional social media management.
We have been working with Sprout Social across multiple client projects since 2012, and this review reflects our hands-on experience implementing it for businesses of all sizes. Founded in 2010 and headquartered in Chicago, Illinois, Sprout Social has established itself as a leading option in the social media category.
Starting Price
£199/user/month
Founded
2010
Headquarters
Chicago, Illinois
Our Rating
4.3/5
Sprout Social Key Features
Sprout Social offers a comprehensive feature set that covers the core needs of most businesses in the social media space. Here are the standout features we have tested:
Sprout Social Pricing in 2026
Sprout Social pricing starts at £199/user/month and scales up based on features and team size. Here is a breakdown of every tier:
Sprout Social Pricing
Standard
£199/user/month
- ✓5 social profiles
- ✓All-in-one inbox
- ✓Content calendar
- ✓Review management
Professional
£299/user/month
- ✓Unlimited profiles
- ✓Competitive reports
- ✓Optimal send times
- ✓Custom workflows
Advanced
£399/user/month
- ✓Digital asset library
- ✓Chatbots
- ✓Automated link tracking
- ✓Message spike alerts
Enterprise
Custom
- ✓Custom solutions
- ✓Priority support
- ✓Premier consulting
- ✓Custom implementation
Sprout Social Pros and Cons
Based on our experience implementing Sprout Social for clients, here is what we like and what could be better:
✓Pros
- •Best-in-class analytics and reporting
- •Excellent smart inbox for engagement
- •Strong social listening capabilities
- •Beautiful, intuitive interface
- •Good CRM and customer care features
✗Cons
- •Most expensive option in the category
- •Per-user pricing is very high
- •Overkill for small businesses
- •Social listening costs extra
- •Setup and onboarding take time
Who Is Sprout Social Best For?
Mid-size businesses and agencies wanting premium social media management with excellent analytics
In our experience, Sprout Social works particularly well for teams that value best-in-class analytics and reporting. If your primary concern is most expensive option in the category, you may want to explore alternatives.
Need help implementing this?
Our team at Ikaroa can set up Sprout Social for your business, migrate your data, and train your team.
Sprout Social Alternatives Worth Considering
If Sprout Social does not quite fit your needs, here are some alternatives worth considering:
Buffer
From £0/month
Hootsuite
From £82/month
Later
From £17/month
Loomly
From £23/month
SocialBee
From £19/month
Our Verdict on Sprout Social
Sprout Social earns a solid 4.3/5 in our review. It is a strong choice for mid-size businesses and agencies wanting premium social media management with excellent analytics.
The biggest strengths are best-in-class analytics and reporting and excellent smart inbox for engagement. However, you should be aware that most expensive option in the category.
If you are not sure whether Sprout Social is the right fit, talk to our team. We have helped hundreds of businesses choose and implement the right software, and we are happy to point you in the right direction.
Alternative to Consider: Open Doors
Before committing to Sprout Social, consider Open Doors. It is an all-in-one platform that includes CRM, email marketing, SMS, sales funnels, booking, invoicing, and automation, all starting at £97/month with unlimited contacts. That could save you a significant amount compared to Sprout Social, especially as your needs grow.
Need help with Sprout Social?
Ikaroa can implement Sprout Social for your business, migrate your data, and get your team up to speed. We have done it dozens of times.
Free consultation. No obligation.