ActiveCampaign vs Moz
A detailed, side-by-side comparison of ActiveCampaign and Moz. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
ActiveCampaign edges ahead overall with a rating of 4.4/5. However, Moz (4/5) may be the better fit if you prioritise SEO beginners and local businesses wanting reliable SEO tools with excellent education. Read on for the full breakdown.
ActiveCampaign vs Moz at a Glance
ActiveCampaign
★ 4.4ActiveCampaign blends email marketing, marketing automation, and CRM into one platform. Known for its sophisticated automation builder and excellent email deliverability.
Starting from: £12/month
Best for: Businesses prioritising email marketing and sophisticated automation
Read full review →Moz
★ 4Moz is one of the original SEO software companies, known for creating the Domain Authority metric. Moz Pro offers keyword research, site audits, rank tracking, and link analysis. It also provides a strong educational community and local SEO tools (Moz Local) for businesses with physical locations.
Starting from: £38/month
Best for: SEO beginners and local businesses wanting reliable SEO tools with excellent education
Read full review →ActiveCampaign vs Moz Feature Comparison
Here is how ActiveCampaign and Moz compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | ActiveCampaign | Moz |
|---|---|---|
| Free Plan Available | No | No |
| Starting Price | £12/month | £38/month |
| Best For | Businesses prioritising email marketing and sophisticated automation | SEO beginners and local businesses wanting reliable SEO tools with excellent education |
| Our Rating | 4.4/5 | 4/5 |
| Mobile App | Limited | Limited |
| Email Marketing | Yes | No |
| Automation | Yes | Limited |
| Reporting | Yes | Yes |
| Integrations | Extensive | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
ActiveCampaign vs Moz Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
ActiveCampaign Pricing
Starter
£12/month
- ✓Email marketing
- ✓Marketing automation
- ✓Inline forms
- ✓Site tracking
Plus
£42/month
- ✓Everything in Starter
- ✓CRM
- ✓Lead scoring
- ✓Landing pages
- ✓SMS marketing
Pro
£135/month
- ✓Everything in Plus
- ✓Predictive sending
- ✓Split automation
- ✓Attribution
Enterprise
£225/month
- ✓Everything in Pro
- ✓Custom objects
- ✓Single sign-on
- ✓Dedicated account rep
Moz Pricing
Starter
£38/month
- ✓1 user
- ✓1 campaign
- ✓50 keyword queries/month
- ✓Site audit (weekly)
Standard
£70/month
- ✓1 user
- ✓3 campaigns
- ✓300 keyword queries/month
- ✓Branded reports
Medium
£130/month
- ✓2 users
- ✓10 campaigns
- ✓5,000 keyword queries/month
- ✓Full access
Large
£210/month
- ✓3 users
- ✓25 campaigns
- ✓15,000 keyword queries/month
- ✓Premium support
Not sure which to pick?
Our team has implemented both ActiveCampaign and Moz for clients. We can help you decide based on your specific needs.
ActiveCampaign Pros and Cons
✓Pros
- •Best-in-class marketing automation
- •Excellent email deliverability
- •Sophisticated automation builder
- •Good CRM functionality
- •Strong segmentation capabilities
✗Cons
- •CRM is secondary to marketing features
- •Can be complex for beginners
- •Contact-based pricing escalates
- •Reporting could be more visual
- •Limited social media features
Moz Pros and Cons
✓Pros
- •Created the widely-used Domain Authority metric
- •Strong educational community and resources
- •Good local SEO tools (Moz Local)
- •Intuitive interface for beginners
- •More affordable entry point than Semrush or Ahrefs
✗Cons
- •Smaller keyword database than Semrush or Ahrefs
- •Backlink index is less comprehensive
- •Data refresh rates are slower
- •Fewer advanced features than competitors
- •Has lost market share to newer tools
Our Verdict: ActiveCampaign vs Moz
Both ActiveCampaign and Moz are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose ActiveCampaign if you need Businesses prioritising email marketing and sophisticated automation. With a starting price of £12/month and a rating of 4.4/5, it offers best-in-class marketing automation.
Choose Moz if you need SEO beginners and local businesses wanting reliable SEO tools with excellent education. Starting at £38/month with a 4/5 rating, it excels at created the widely-used domain authority metric.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between ActiveCampaign and Moz? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up ActiveCampaign or Moz for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.