Moz Review 2026
Reviewed by the Ikaroa team · Last updated: March 2026
Overview
Moz is one of the original SEO software companies, known for creating the Domain Authority metric. Moz Pro offers keyword research, site audits, rank tracking, and link analysis. It also provides a strong educational community and local SEO tools (Moz Local) for businesses with physical locations.
We have been working with Moz across multiple client projects since 2006, and this review reflects our hands-on experience implementing it for businesses of all sizes. Founded in 2004 and headquartered in Seattle, Washington, Moz has established itself as a solid option in the seo category.
Starting Price
£38/month
Founded
2004
Headquarters
Seattle, Washington
Our Rating
4/5
Moz Key Features
Moz offers a comprehensive feature set that covers the core needs of most businesses in the seo space. Here are the standout features we have tested:
Moz Pricing in 2026
Moz pricing starts at £38/month and scales up based on features and team size. Here is a breakdown of every tier:
Moz Pricing
Starter
£38/month
- ✓1 user
- ✓1 campaign
- ✓50 keyword queries/month
- ✓Site audit (weekly)
Standard
£70/month
- ✓1 user
- ✓3 campaigns
- ✓300 keyword queries/month
- ✓Branded reports
Medium
£130/month
- ✓2 users
- ✓10 campaigns
- ✓5,000 keyword queries/month
- ✓Full access
Large
£210/month
- ✓3 users
- ✓25 campaigns
- ✓15,000 keyword queries/month
- ✓Premium support
Moz Pros and Cons
Based on our experience implementing Moz for clients, here is what we like and what could be better:
✓Pros
- •Created the widely-used Domain Authority metric
- •Strong educational community and resources
- •Good local SEO tools (Moz Local)
- •Intuitive interface for beginners
- •More affordable entry point than Semrush or Ahrefs
✗Cons
- •Smaller keyword database than Semrush or Ahrefs
- •Backlink index is less comprehensive
- •Data refresh rates are slower
- •Fewer advanced features than competitors
- •Has lost market share to newer tools
Who Is Moz Best For?
SEO beginners and local businesses wanting reliable SEO tools with excellent education
In our experience, Moz works particularly well for teams that value created the widely-used domain authority metric. If your primary concern is smaller keyword database than semrush or ahrefs, you may want to explore alternatives.
Need help implementing this?
Our team at Ikaroa can set up Moz for your business, migrate your data, and train your team.
Moz Alternatives Worth Considering
If Moz does not quite fit your needs, here are some alternatives worth considering:
Semrush
From £100/month
Ahrefs
From £79/month
SE Ranking
From £35/month
Mangools
From £23/month
Ubersuggest
From £24/month
Our Verdict on Moz
Moz earns a solid 4/5 in our review. It is a good choice for seo beginners and local businesses wanting reliable seo tools with excellent education.
The biggest strengths are created the widely-used domain authority metric and strong educational community and resources. However, you should be aware that smaller keyword database than semrush or ahrefs.
If you are not sure whether Moz is the right fit, talk to our team. We have helped hundreds of businesses choose and implement the right software, and we are happy to point you in the right direction.
Alternative to Consider: Open Doors
Before committing to Moz, consider Open Doors. It is an all-in-one platform that includes CRM, email marketing, SMS, sales funnels, booking, invoicing, and automation, all starting at £97/month with unlimited contacts. While Moz starts lower, Open Doors replaces multiple tools you would otherwise need to buy separately.
Need help with Moz?
Ikaroa can implement Moz for your business, migrate your data, and get your team up to speed. We have done it dozens of times.
Free consultation. No obligation.