ActiveCampaign vs Notion
A detailed, side-by-side comparison of ActiveCampaign and Notion. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
ActiveCampaign edges ahead overall with a rating of 4.4/5. However, Notion (4.4/5) may be the better fit if you prioritise Teams wanting a flexible workspace that can be moulded into a custom CRM. Read on for the full breakdown.
ActiveCampaign vs Notion at a Glance
ActiveCampaign
★ 4.4ActiveCampaign blends email marketing, marketing automation, and CRM into one platform. Known for its sophisticated automation builder and excellent email deliverability.
Starting from: £12/month
Best for: Businesses prioritising email marketing and sophisticated automation
Read full review →Notion
★ 4.4Notion is a flexible workspace for notes, wikis, and databases. While not a traditional CRM, many teams build custom CRM systems using its database features.
Starting from: £0/month
Best for: Teams wanting a flexible workspace that can be moulded into a custom CRM
Read full review →ActiveCampaign vs Notion Feature Comparison
Here is how ActiveCampaign and Notion compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | ActiveCampaign | Notion |
|---|---|---|
| Free Plan Available | No | Yes |
| Starting Price | £12/month | £0/month |
| Best For | Businesses prioritising email marketing and sophisticated automation | Teams wanting a flexible workspace that can be moulded into a custom CRM |
| Our Rating | 4.4/5 | 4.4/5 |
| Mobile App | Limited | Yes |
| Email Marketing | Yes | No |
| Automation | Yes | Limited |
| Reporting | Yes | Basic |
| Integrations | Extensive | Extensive |
| API Access | Limited | Yes |
| Ikaroa Exclusive Discount | N/A | N/A |
ActiveCampaign vs Notion Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
ActiveCampaign Pricing
Starter
£12/month
- ✓Email marketing
- ✓Marketing automation
- ✓Inline forms
- ✓Site tracking
Plus
£42/month
- ✓Everything in Starter
- ✓CRM
- ✓Lead scoring
- ✓Landing pages
- ✓SMS marketing
Pro
£135/month
- ✓Everything in Plus
- ✓Predictive sending
- ✓Split automation
- ✓Attribution
Enterprise
£225/month
- ✓Everything in Pro
- ✓Custom objects
- ✓Single sign-on
- ✓Dedicated account rep
Notion Pricing
Free
£0/month
- ✓Unlimited pages
- ✓7-day page history
- ✓10 guests
Plus
£7/user/month
- ✓Everything in Free
- ✓Unlimited file uploads
- ✓30-day page history
- ✓100 guests
Business
£12/user/month
- ✓Everything in Plus
- ✓SAML SSO
- ✓90-day page history
- ✓250 guests
Enterprise
Custom
- ✓Everything in Business
- ✓Advanced security
- ✓Audit log
- ✓Unlimited page history
Not sure which to pick?
Our team has implemented both ActiveCampaign and Notion for clients. We can help you decide based on your specific needs.
ActiveCampaign Pros and Cons
✓Pros
- •Best-in-class marketing automation
- •Excellent email deliverability
- •Sophisticated automation builder
- •Good CRM functionality
- •Strong segmentation capabilities
✗Cons
- •CRM is secondary to marketing features
- •Can be complex for beginners
- •Contact-based pricing escalates
- •Reporting could be more visual
- •Limited social media features
Notion Pros and Cons
✓Pros
- •Extremely flexible and customisable
- •Beautiful, clean interface
- •Combine docs, databases, and wikis
- •Active template community
- •Good free plan
✗Cons
- •Not a dedicated CRM (requires building your own)
- •No automation without third-party tools
- •No email integration by default
- •Can become slow with large databases
- •Learning curve for advanced features
Our Verdict: ActiveCampaign vs Notion
Both ActiveCampaign and Notion are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose ActiveCampaign if you need Businesses prioritising email marketing and sophisticated automation. With a starting price of £12/month and a rating of 4.4/5, it offers best-in-class marketing automation.
Choose Notion if you need Teams wanting a flexible workspace that can be moulded into a custom CRM. Starting at £0/month with a 4.4/5 rating, it excels at extremely flexible and customisable.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between ActiveCampaign and Notion? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up ActiveCampaign or Notion for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.