ActiveCampaign vs Salesflare
A detailed, side-by-side comparison of ActiveCampaign and Salesflare. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
ActiveCampaign edges ahead overall with a rating of 4.4/5. However, Salesflare (4.3/5) may be the better fit if you prioritise B2B sales teams wanting automated data entry and minimal admin work. Read on for the full breakdown.
ActiveCampaign vs Salesflare at a Glance
ActiveCampaign
★ 4.4ActiveCampaign blends email marketing, marketing automation, and CRM into one platform. Known for its sophisticated automation builder and excellent email deliverability.
Starting from: £12/month
Best for: Businesses prioritising email marketing and sophisticated automation
Read full review →Salesflare
★ 4.3Salesflare is an intelligent CRM for B2B sales teams. It automatically fills in contact and company data, tracks interactions, and minimises manual data entry.
Starting from: £25/user/month
Best for: B2B sales teams wanting automated data entry and minimal admin work
Read full review →ActiveCampaign vs Salesflare Feature Comparison
Here is how ActiveCampaign and Salesflare compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | ActiveCampaign | Salesflare |
|---|---|---|
| Free Plan Available | No | No |
| Starting Price | £12/month | £25/user/month |
| Best For | Businesses prioritising email marketing and sophisticated automation | B2B sales teams wanting automated data entry and minimal admin work |
| Our Rating | 4.4/5 | 4.3/5 |
| Mobile App | Limited | Yes |
| Email Marketing | Yes | No |
| Automation | Yes | Limited |
| Reporting | Yes | Yes |
| Integrations | Extensive | Extensive |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
ActiveCampaign vs Salesflare Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
ActiveCampaign Pricing
Starter
£12/month
- ✓Email marketing
- ✓Marketing automation
- ✓Inline forms
- ✓Site tracking
Plus
£42/month
- ✓Everything in Starter
- ✓CRM
- ✓Lead scoring
- ✓Landing pages
- ✓SMS marketing
Pro
£135/month
- ✓Everything in Plus
- ✓Predictive sending
- ✓Split automation
- ✓Attribution
Enterprise
£225/month
- ✓Everything in Pro
- ✓Custom objects
- ✓Single sign-on
- ✓Dedicated account rep
Salesflare Pricing
Growth
£25/user/month
- ✓Automated data input
- ✓Email tracking
- ✓Pipeline management
- ✓LinkedIn integration
Pro
£42/user/month
- ✓Everything in Growth
- ✓Email sequences
- ✓Custom dashboards
- ✓User permissions
Enterprise
£55/user/month
- ✓Everything in Pro
- ✓Custom training
- ✓Data migration
- ✓Dedicated account manager
Not sure which to pick?
Our team has implemented both ActiveCampaign and Salesflare for clients. We can help you decide based on your specific needs.
ActiveCampaign Pros and Cons
✓Pros
- •Best-in-class marketing automation
- •Excellent email deliverability
- •Sophisticated automation builder
- •Good CRM functionality
- •Strong segmentation capabilities
✗Cons
- •CRM is secondary to marketing features
- •Can be complex for beginners
- •Contact-based pricing escalates
- •Reporting could be more visual
- •Limited social media features
Salesflare Pros and Cons
✓Pros
- •Minimal data entry required
- •Automatically enriches contact data
- •Great LinkedIn integration
- •Clean, modern interface
- •Good for B2B sales teams
✗Cons
- •Not suitable for B2C businesses
- •Limited marketing features
- •Smaller user community
- •Fewer integrations than larger CRMs
- •No free plan
Our Verdict: ActiveCampaign vs Salesflare
Both ActiveCampaign and Salesflare are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose ActiveCampaign if you need Businesses prioritising email marketing and sophisticated automation. With a starting price of £12/month and a rating of 4.4/5, it offers best-in-class marketing automation.
Choose Salesflare if you need B2B sales teams wanting automated data entry and minimal admin work. Starting at £25/user/month with a 4.3/5 rating, it excels at minimal data entry required.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between ActiveCampaign and Salesflare? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up ActiveCampaign or Salesflare for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.