Ahrefs vs Loomly
A detailed, side-by-side comparison of Ahrefs and Loomly. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Ahrefs edges ahead overall with a rating of 4.5/5. However, Loomly (4/5) may be the better fit if you prioritise Marketing teams wanting content inspiration and structured approval workflows. Read on for the full breakdown.
Ahrefs vs Loomly at a Glance
Ahrefs
★ 4.5Ahrefs is a leading SEO toolset known for having the most comprehensive backlink index on the web. It offers site exploration, keyword research, content analysis, rank tracking, and site auditing. Popular with SEO professionals for its data accuracy, intuitive interface, and powerful backlink analysis capabilities.
Starting from: £79/month
Best for: SEO professionals wanting the best backlink analysis and keyword research tools
Read full review →Loomly
★ 4Loomly is a social media management platform designed for marketing teams. It stands out with its post inspiration feature, which suggests content ideas based on trending topics, RSS feeds, and social media holidays. Known for its clean workflow management and approval process, ideal for teams with structured content processes.
Starting from: £23/month
Best for: Marketing teams wanting content inspiration and structured approval workflows
Read full review →Ahrefs vs Loomly Feature Comparison
Here is how Ahrefs and Loomly compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Ahrefs | Loomly |
|---|---|---|
| Free Plan Available | No | No |
| Starting Price | £79/month | £23/month |
| Best For | SEO professionals wanting the best backlink analysis and keyword research tools | Marketing teams wanting content inspiration and structured approval workflows |
| Our Rating | 4.5/5 | 4/5 |
| Mobile App | Limited | Limited |
| Email Marketing | No | No |
| Automation | Limited | Limited |
| Reporting | Basic | Basic |
| Integrations | Limited | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Ahrefs vs Loomly Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Ahrefs Pricing
Lite
£79/month
- ✓5 projects
- ✓750 tracked keywords
- ✓Site audit (10,000 pages)
- ✓Site explorer
Standard
£169/month
- ✓20 projects
- ✓2,000 tracked keywords
- ✓Site audit (500,000 pages)
- ✓Content explorer
Advanced
£319/month
- ✓50 projects
- ✓5,000 tracked keywords
- ✓Dashboard 2.0
- ✓Looker Studio integration
Enterprise
£839/month
- ✓100 projects
- ✓10,000 tracked keywords
- ✓API access
- ✓SSO
Loomly Pricing
Base
£23/month
- ✓2 users
- ✓10 social accounts
- ✓Unlimited posts
- ✓Post ideas & optimization
Standard
£54/month
- ✓6 users
- ✓20 social accounts
- ✓Advanced analytics
- ✓Content library
Advanced
£113/month
- ✓14 users
- ✓35 social accounts
- ✓Custom workflows
- ✓Branded reports
Premium
£226/month
- ✓30 users
- ✓50 social accounts
- ✓White-label reports
- ✓Custom roles
Not sure which to pick?
Our team has implemented both Ahrefs and Loomly for clients. We can help you decide based on your specific needs.
Ahrefs Pros and Cons
✓Pros
- •Best backlink index in the industry
- •Excellent data accuracy and freshness
- •Intuitive, clean interface
- •Powerful content explorer for research
- •Regular new features and updates
✗Cons
- •Expensive for individuals and small businesses
- •No free plan (only limited free tools)
- •Per-user pricing adds cost
- •Less comprehensive PPC tools than Semrush
- •Reporting is less flexible than Semrush
Loomly Pros and Cons
✓Pros
- •Unique content inspiration feature
- •Excellent approval workflows
- •Clean, intuitive interface
- •Good value for team features
- •Post optimization suggestions
✗Cons
- •No social listening
- •Engagement features are limited
- •Analytics less deep than Sprout Social
- •No built-in CRM
- •Limited integrations
Our Verdict: Ahrefs vs Loomly
Both Ahrefs and Loomly are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Ahrefs if you need SEO professionals wanting the best backlink analysis and keyword research tools. With a starting price of £79/month and a rating of 4.5/5, it offers best backlink index in the industry.
Choose Loomly if you need Marketing teams wanting content inspiration and structured approval workflows. Starting at £23/month with a 4/5 rating, it excels at unique content inspiration feature.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Ahrefs and Loomly? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Ahrefs or Loomly for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.