AWeber vs Klaviyo
A detailed, side-by-side comparison of AWeber and Klaviyo. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Klaviyo edges ahead overall with a rating of 4.5/5. However, AWeber (3.8/5) may be the better fit if you prioritise Small businesses and entrepreneurs wanting reliable, simple email marketing. Read on for the full breakdown.
AWeber vs Klaviyo at a Glance
AWeber
★ 3.8AWeber is a veteran email marketing platform that has served small businesses and entrepreneurs since 1998. It offers reliable email delivery, a large template library, and straightforward automation. Known for its excellent customer support and focus on simplicity over complexity.
Starting from: £0/month
Best for: Small businesses and entrepreneurs wanting reliable, simple email marketing
Read full review →Klaviyo
★ 4.5Klaviyo is the email and SMS marketing platform of choice for e-commerce businesses. Deeply integrated with Shopify, WooCommerce, and other e-commerce platforms, it uses customer data to power highly personalised email and SMS campaigns that drive revenue. Known for its powerful segmentation, predictive analytics, and revenue attribution.
Starting from: £0/month
Best for: E-commerce businesses wanting data-driven email and SMS marketing
Read full review →AWeber vs Klaviyo Feature Comparison
Here is how AWeber and Klaviyo compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | AWeber | Klaviyo |
|---|---|---|
| Free Plan Available | Yes | Yes |
| Starting Price | £0/month | £0/month |
| Best For | Small businesses and entrepreneurs wanting reliable, simple email marketing | E-commerce businesses wanting data-driven email and SMS marketing |
| Our Rating | 3.8/5 | 4.5/5 |
| Mobile App | Limited | Limited |
| Email Marketing | Yes | No |
| Automation | Yes | Yes |
| Reporting | Basic | Basic |
| Integrations | Extensive | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
AWeber vs Klaviyo Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
AWeber Pricing
Free
£0/month
- ✓500 subscribers
- ✓3,000 emails/month
- ✓1 email list
- ✓Basic automation
Lite
£11/month
- ✓500 subscribers
- ✓Unlimited emails
- ✓3 email lists
- ✓Advanced analytics
Plus
£25/month
- ✓500 subscribers
- ✓Unlimited emails
- ✓Unlimited lists
- ✓Advanced automation
- ✓Sales tracking
Unlimited
£830/month
- ✓Unlimited subscribers
- ✓Unlimited emails
- ✓Priority support
- ✓Personalised account management
Klaviyo Pricing
Free
£0/month
- ✓250 contacts
- ✓500 email sends
- ✓150 SMS credits
- ✓Core features
£16/month
- ✓500 contacts
- ✓5,000 emails
- ✓A/B testing
- ✓Automation flows
Email & SMS
£52/month
- ✓500 contacts
- ✓5,000 emails
- ✓1,250 SMS credits
- ✓Automated SMS flows
Not sure which to pick?
Our team has implemented both AWeber and Klaviyo for clients. We can help you decide based on your specific needs.
AWeber Pros and Cons
✓Pros
- •Excellent customer support (24/7 live chat)
- •Very reliable email deliverability
- •Easy to learn and use
- •Large template library (700+)
- •Free plan available
✗Cons
- •Automation is basic compared to newer platforms
- •Interface feels dated in places
- •Limited advanced segmentation
- •Pricing not competitive for larger lists
- •Landing page builder is basic
Klaviyo Pros and Cons
✓Pros
- •Best-in-class e-commerce integrations
- •Powerful predictive analytics and segmentation
- •Excellent revenue attribution reporting
- •Deep Shopify integration
- •Strong template library for e-commerce
✗Cons
- •Expensive as contact list grows
- •Steep learning curve for beginners
- •Overkill for non-e-commerce businesses
- •Free plan is very limited
- •SMS pricing can add up quickly
Our Verdict: AWeber vs Klaviyo
Both AWeber and Klaviyo are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose AWeber if you need Small businesses and entrepreneurs wanting reliable, simple email marketing. With a starting price of £0/month and a rating of 3.8/5, it offers excellent customer support (24/7 live chat).
Choose Klaviyo if you need E-commerce businesses wanting data-driven email and SMS marketing. Starting at £0/month with a 4.5/5 rating, it excels at best-in-class e-commerce integrations.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between AWeber and Klaviyo? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up AWeber or Klaviyo for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.