Drip vs Klaviyo
A detailed, side-by-side comparison of Drip and Klaviyo. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Klaviyo edges ahead overall with a rating of 4.5/5. However, Drip (4.2/5) may be the better fit if you prioritise E-commerce brands wanting sophisticated automation to drive repeat purchases. Read on for the full breakdown.
Drip vs Klaviyo at a Glance
Drip
★ 4.2Drip is an e-commerce marketing automation platform designed for online stores. It combines email marketing, on-site personalisation, and multi-channel automation to help e-commerce brands build relationships and drive repeat purchases. Particularly strong with Shopify and WooCommerce integrations.
Starting from: £32/month
Best for: E-commerce brands wanting sophisticated automation to drive repeat purchases
Read full review →Klaviyo
★ 4.5Klaviyo is the email and SMS marketing platform of choice for e-commerce businesses. Deeply integrated with Shopify, WooCommerce, and other e-commerce platforms, it uses customer data to power highly personalised email and SMS campaigns that drive revenue. Known for its powerful segmentation, predictive analytics, and revenue attribution.
Starting from: £0/month
Best for: E-commerce businesses wanting data-driven email and SMS marketing
Read full review →Drip vs Klaviyo Feature Comparison
Here is how Drip and Klaviyo compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Drip | Klaviyo |
|---|---|---|
| Free Plan Available | No | Yes |
| Starting Price | £32/month | £0/month |
| Best For | E-commerce brands wanting sophisticated automation to drive repeat purchases | E-commerce businesses wanting data-driven email and SMS marketing |
| Our Rating | 4.2/5 | 4.5/5 |
| Mobile App | Limited | Limited |
| Email Marketing | Yes | No |
| Automation | Yes | Yes |
| Reporting | Basic | Basic |
| Integrations | Limited | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Drip vs Klaviyo Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Drip Pricing
Standard
£32/month
- ✓2,500 contacts
- ✓Unlimited emails
- ✓Email and SMS
- ✓Automation workflows
Pro
£105/month
- ✓10,000 contacts
- ✓Unlimited emails
- ✓Advanced segmentation
- ✓Revenue attribution
Enterprise
Custom
- ✓50,000+ contacts
- ✓Dedicated IP
- ✓Priority support
- ✓Custom integrations
Klaviyo Pricing
Free
£0/month
- ✓250 contacts
- ✓500 email sends
- ✓150 SMS credits
- ✓Core features
£16/month
- ✓500 contacts
- ✓5,000 emails
- ✓A/B testing
- ✓Automation flows
Email & SMS
£52/month
- ✓500 contacts
- ✓5,000 emails
- ✓1,250 SMS credits
- ✓Automated SMS flows
Not sure which to pick?
Our team has implemented both Drip and Klaviyo for clients. We can help you decide based on your specific needs.
Drip Pros and Cons
✓Pros
- •Purpose-built for e-commerce
- •Excellent visual automation builder
- •Strong Shopify and WooCommerce integrations
- •Revenue attribution on every campaign
- •Clean, modern interface
✗Cons
- •No free plan available
- •Higher starting price than Mailchimp
- •Limited use for non-e-commerce businesses
- •Smaller template library
- •SMS available in US and Canada only
Klaviyo Pros and Cons
✓Pros
- •Best-in-class e-commerce integrations
- •Powerful predictive analytics and segmentation
- •Excellent revenue attribution reporting
- •Deep Shopify integration
- •Strong template library for e-commerce
✗Cons
- •Expensive as contact list grows
- •Steep learning curve for beginners
- •Overkill for non-e-commerce businesses
- •Free plan is very limited
- •SMS pricing can add up quickly
Our Verdict: Drip vs Klaviyo
Both Drip and Klaviyo are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Drip if you need E-commerce brands wanting sophisticated automation to drive repeat purchases. With a starting price of £32/month and a rating of 4.2/5, it offers purpose-built for e-commerce.
Choose Klaviyo if you need E-commerce businesses wanting data-driven email and SMS marketing. Starting at £0/month with a 4.5/5 rating, it excels at best-in-class e-commerce integrations.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Drip and Klaviyo? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Drip or Klaviyo for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.