Drip Review 2026
Reviewed by the Ikaroa team · Last updated: March 2026
Overview
Drip is an e-commerce marketing automation platform designed for online stores. It combines email marketing, on-site personalisation, and multi-channel automation to help e-commerce brands build relationships and drive repeat purchases. Particularly strong with Shopify and WooCommerce integrations.
We have been working with Drip across multiple client projects since 2015, and this review reflects our hands-on experience implementing it for businesses of all sizes. Founded in 2013 and headquartered in Minneapolis, Minnesota, Drip has established itself as a solid option in the email marketing category.
Starting Price
£32/month
Founded
2013
Headquarters
Minneapolis, Minnesota
Our Rating
4.2/5
Drip Key Features
Drip offers a comprehensive feature set that covers the core needs of most businesses in the email marketing space. Here are the standout features we have tested:
Drip Pricing in 2026
Drip pricing starts at £32/month and scales up based on features and team size. Here is a breakdown of every tier:
Drip Pricing
Standard
£32/month
- ✓2,500 contacts
- ✓Unlimited emails
- ✓Email and SMS
- ✓Automation workflows
Pro
£105/month
- ✓10,000 contacts
- ✓Unlimited emails
- ✓Advanced segmentation
- ✓Revenue attribution
Enterprise
Custom
- ✓50,000+ contacts
- ✓Dedicated IP
- ✓Priority support
- ✓Custom integrations
Drip Pros and Cons
Based on our experience implementing Drip for clients, here is what we like and what could be better:
✓Pros
- •Purpose-built for e-commerce
- •Excellent visual automation builder
- •Strong Shopify and WooCommerce integrations
- •Revenue attribution on every campaign
- •Clean, modern interface
✗Cons
- •No free plan available
- •Higher starting price than Mailchimp
- •Limited use for non-e-commerce businesses
- •Smaller template library
- •SMS available in US and Canada only
Who Is Drip Best For?
E-commerce brands wanting sophisticated automation to drive repeat purchases
In our experience, Drip works particularly well for teams that value purpose-built for e-commerce. If your primary concern is no free plan available, you may want to explore alternatives.
Need help implementing this?
Our team at Ikaroa can set up Drip for your business, migrate your data, and train your team.
Drip Alternatives Worth Considering
If Drip does not quite fit your needs, here are some alternatives worth considering:
ActiveCampaign
From £12/month
Brevo
From £0/month
Mailchimp
From £0/month
ConvertKit
From £0/month
Klaviyo
From £0/month
Our Verdict on Drip
Drip earns a solid 4.2/5 in our review. It is a good choice for e-commerce brands wanting sophisticated automation to drive repeat purchases.
The biggest strengths are purpose-built for e-commerce and excellent visual automation builder. However, you should be aware that no free plan available.
If you are not sure whether Drip is the right fit, talk to our team. We have helped hundreds of businesses choose and implement the right software, and we are happy to point you in the right direction.
Alternative to Consider: Open Doors
Before committing to Drip, consider Open Doors. It is an all-in-one platform that includes CRM, email marketing, SMS, sales funnels, booking, invoicing, and automation, all starting at £97/month with unlimited contacts. While Drip starts lower, Open Doors replaces multiple tools you would otherwise need to buy separately.
Need help with Drip?
Ikaroa can implement Drip for your business, migrate your data, and get your team up to speed. We have done it dozens of times.
Free consultation. No obligation.