BigCommerce vs Klaviyo
A detailed, side-by-side comparison of BigCommerce and Klaviyo. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Klaviyo edges ahead overall with a rating of 4.5/5. However, BigCommerce (4.2/5) may be the better fit if you prioritise Larger stores and B2B sellers wanting enterprise features without transaction fees. Read on for the full breakdown.
BigCommerce vs Klaviyo at a Glance
BigCommerce
★ 4.2BigCommerce is an enterprise-grade e-commerce platform that provides headless commerce, multi-channel selling, and advanced B2B capabilities. Unlike Shopify, it includes many features natively without requiring apps, including multi-currency, multi-language, and advanced product options. Popular with larger stores and B2B sellers.
Starting from: £24/month
Best for: Larger stores and B2B sellers wanting enterprise features without transaction fees
Read full review →Klaviyo
★ 4.5Klaviyo is the email and SMS marketing platform of choice for e-commerce businesses. Deeply integrated with Shopify, WooCommerce, and other e-commerce platforms, it uses customer data to power highly personalised email and SMS campaigns that drive revenue. Known for its powerful segmentation, predictive analytics, and revenue attribution.
Starting from: £0/month
Best for: E-commerce businesses wanting data-driven email and SMS marketing
Read full review →BigCommerce vs Klaviyo Feature Comparison
Here is how BigCommerce and Klaviyo compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | BigCommerce | Klaviyo |
|---|---|---|
| Free Plan Available | No | Yes |
| Starting Price | £24/month | £0/month |
| Best For | Larger stores and B2B sellers wanting enterprise features without transaction fees | E-commerce businesses wanting data-driven email and SMS marketing |
| Our Rating | 4.2/5 | 4.5/5 |
| Mobile App | Limited | Limited |
| Email Marketing | No | No |
| Automation | Limited | Yes |
| Reporting | Basic | Basic |
| Integrations | Limited | Limited |
| API Access | Yes | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
BigCommerce vs Klaviyo Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
BigCommerce Pricing
Standard
£24/month
- ✓Online store
- ✓Unlimited products
- ✓Unlimited staff
- ✓Multi-channel selling
Plus
£58/month
- ✓Everything in Standard
- ✓Customer segmentation
- ✓Abandoned cart recovery
- ✓Store credit
Pro
£221/month
- ✓Everything in Plus
- ✓Google customer reviews
- ✓Custom SSL
- ✓Advanced product filters
Enterprise
Custom
- ✓Everything in Pro
- ✓Priority support
- ✓Custom facets
- ✓API calls (unlimited)
Klaviyo Pricing
Free
£0/month
- ✓250 contacts
- ✓500 email sends
- ✓150 SMS credits
- ✓Core features
£16/month
- ✓500 contacts
- ✓5,000 emails
- ✓A/B testing
- ✓Automation flows
Email & SMS
£52/month
- ✓500 contacts
- ✓5,000 emails
- ✓1,250 SMS credits
- ✓Automated SMS flows
Not sure which to pick?
Our team has implemented both BigCommerce and Klaviyo for clients. We can help you decide based on your specific needs.
BigCommerce Pros and Cons
✓Pros
- •More built-in features than Shopify (fewer apps needed)
- •No transaction fees on any plan
- •Excellent B2B capabilities
- •Strong headless commerce support
- •Multi-currency included natively
✗Cons
- •Annual sales limits on Standard and Plus plans
- •Fewer themes than Shopify
- •Smaller app ecosystem
- •Less intuitive for beginners
- •Higher plans are expensive
Klaviyo Pros and Cons
✓Pros
- •Best-in-class e-commerce integrations
- •Powerful predictive analytics and segmentation
- •Excellent revenue attribution reporting
- •Deep Shopify integration
- •Strong template library for e-commerce
✗Cons
- •Expensive as contact list grows
- •Steep learning curve for beginners
- •Overkill for non-e-commerce businesses
- •Free plan is very limited
- •SMS pricing can add up quickly
Our Verdict: BigCommerce vs Klaviyo
Both BigCommerce and Klaviyo are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose BigCommerce if you need Larger stores and B2B sellers wanting enterprise features without transaction fees. With a starting price of £24/month and a rating of 4.2/5, it offers more built-in features than shopify (fewer apps needed).
Choose Klaviyo if you need E-commerce businesses wanting data-driven email and SMS marketing. Starting at £0/month with a 4.5/5 rating, it excels at best-in-class e-commerce integrations.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between BigCommerce and Klaviyo? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up BigCommerce or Klaviyo for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.