Copper vs Semrush
A detailed, side-by-side comparison of Copper and Semrush. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Semrush edges ahead overall with a rating of 4.5/5. However, Copper (4.1/5) may be the better fit if you prioritise Google Workspace users wanting a CRM that lives inside their inbox. Read on for the full breakdown.
Copper vs Semrush at a Glance
Copper
★ 4.1Copper (formerly ProsperWorks) is a CRM designed to work seamlessly with Google Workspace. It lives inside Gmail and integrates deeply with Google's ecosystem.
Starting from: £21/user/month
Best for: Google Workspace users wanting a CRM that lives inside their inbox
Read full review →Semrush
★ 4.5Semrush is the most comprehensive SEO and digital marketing toolkit on the market. It offers keyword research, site audits, competitor analysis, backlink tracking, content marketing tools, and PPC research. Used by agencies and in-house marketing teams worldwide as their primary SEO platform.
Starting from: £100/month
Best for: Agencies and marketing teams wanting the most comprehensive SEO and digital marketing toolkit
Read full review →Copper vs Semrush Feature Comparison
Here is how Copper and Semrush compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Copper | Semrush |
|---|---|---|
| Free Plan Available | No | No |
| Starting Price | £21/user/month | £100/month |
| Best For | Google Workspace users wanting a CRM that lives inside their inbox | Agencies and marketing teams wanting the most comprehensive SEO and digital marketing toolkit |
| Our Rating | 4.1/5 | 4.5/5 |
| Mobile App | Yes | Limited |
| Email Marketing | No | No |
| Automation | Yes | Limited |
| Reporting | Yes | Yes |
| Integrations | Extensive | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Copper vs Semrush Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Copper Pricing
Basic
£21/user/month
- ✓2,500 contacts
- ✓Google Workspace integration
- ✓Pipeline management
Professional
£49/user/month
- ✓Everything in Basic
- ✓15,000 contacts
- ✓Workflow automation
- ✓Reporting
Business
£99/user/month
- ✓Everything in Professional
- ✓Unlimited contacts
- ✓Email sequences
- ✓Custom reporting
Semrush Pricing
Pro
£100/month
- ✓5 projects
- ✓500 keywords to track
- ✓10,000 results per report
- ✓SEO, PPC, and research tools
Guru
£190/month
- ✓15 projects
- ✓1,500 keywords
- ✓30,000 results per report
- ✓Content marketing toolkit
Business
£350/month
- ✓40 projects
- ✓5,000 keywords
- ✓50,000 results per report
- ✓API access
Not sure which to pick?
Our team has implemented both Copper and Semrush for clients. We can help you decide based on your specific needs.
Copper Pros and Cons
✓Pros
- •Seamless Google Workspace integration
- •Automatic data entry from emails
- •Clean, intuitive interface
- •Works inside Gmail
- •Good for relationship-focused businesses
✗Cons
- •Only useful if you use Google Workspace
- •Limited features compared to larger CRMs
- •Gets expensive for what it offers
- •Basic reporting on lower tiers
- •No free plan
Semrush Pros and Cons
✓Pros
- •Most comprehensive SEO toolkit available
- •Excellent keyword research database
- •Strong competitor analysis tools
- •Content marketing features included
- •Regular feature updates and improvements
✗Cons
- •Expensive, especially for individuals
- •Per-user pricing adds significant cost
- •Can be overwhelming for beginners
- •Some data can be less accurate for UK-specific searches
- •Learning curve for the full toolkit
Our Verdict: Copper vs Semrush
Both Copper and Semrush are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Copper if you need Google Workspace users wanting a CRM that lives inside their inbox. With a starting price of £21/user/month and a rating of 4.1/5, it offers seamless google workspace integration.
Choose Semrush if you need Agencies and marketing teams wanting the most comprehensive SEO and digital marketing toolkit. Starting at £100/month with a 4.5/5 rating, it excels at most comprehensive seo toolkit available.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Copper and Semrush? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Copper or Semrush for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.