Copper vs HubSpot CRM
A detailed, side-by-side comparison of Copper and HubSpot CRM. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
HubSpot CRM edges ahead overall with a rating of 4.5/5. However, Copper (4.1/5) may be the better fit if you prioritise Google Workspace users wanting a CRM that lives inside their inbox. Read on for the full breakdown.
Copper vs HubSpot CRM at a Glance
Copper
★ 4.1Copper (formerly ProsperWorks) is a CRM designed to work seamlessly with Google Workspace. It lives inside Gmail and integrates deeply with Google's ecosystem.
Starting from: £21/user/month
Best for: Google Workspace users wanting a CRM that lives inside their inbox
Read full review →HubSpot CRM
★ 4.5HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
Starting from: £0/month
Best for: Small to mid-sized businesses wanting a free starting point with room to grow
Read full review →Copper vs HubSpot CRM Feature Comparison
Here is how Copper and HubSpot CRM compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Copper | HubSpot CRM |
|---|---|---|
| Free Plan Available | No | Yes |
| Starting Price | £21/user/month | £0/month |
| Best For | Google Workspace users wanting a CRM that lives inside their inbox | Small to mid-sized businesses wanting a free starting point with room to grow |
| Our Rating | 4.1/5 | 4.5/5 |
| Mobile App | Yes | Yes |
| Email Marketing | No | Yes |
| Automation | Yes | Yes |
| Reporting | Yes | Yes |
| Integrations | Extensive | Extensive |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Copper vs HubSpot CRM Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Copper Pricing
Basic
£21/user/month
- ✓2,500 contacts
- ✓Google Workspace integration
- ✓Pipeline management
Professional
£49/user/month
- ✓Everything in Basic
- ✓15,000 contacts
- ✓Workflow automation
- ✓Reporting
Business
£99/user/month
- ✓Everything in Professional
- ✓Unlimited contacts
- ✓Email sequences
- ✓Custom reporting
HubSpot CRM Pricing
Free
£0/month
- ✓Contact management
- ✓Email tracking
- ✓Deal pipeline
- ✓Live chat
Starter
£18/month
- ✓Everything in Free
- ✓Email marketing
- ✓Ad management
- ✓Landing pages
Professional
£720/month
- ✓Everything in Starter
- ✓Automation
- ✓Custom reporting
- ✓Teams
Enterprise
£3,000/month
- ✓Everything in Professional
- ✓Advanced permissions
- ✓Predictive lead scoring
- ✓Custom objects
Not sure which to pick?
Our team has implemented both Copper and HubSpot CRM for clients. We can help you decide based on your specific needs.
Copper Pros and Cons
✓Pros
- •Seamless Google Workspace integration
- •Automatic data entry from emails
- •Clean, intuitive interface
- •Works inside Gmail
- •Good for relationship-focused businesses
✗Cons
- •Only useful if you use Google Workspace
- •Limited features compared to larger CRMs
- •Gets expensive for what it offers
- •Basic reporting on lower tiers
- •No free plan
HubSpot CRM Pros and Cons
✓Pros
- •Generous free tier with no time limit
- •Excellent user interface and onboarding
- •All-in-one platform (marketing, sales, service)
- •Huge integration marketplace (1,000+)
- •Strong community and learning resources
✗Cons
- •Gets expensive quickly at Professional tier
- •Free plan has HubSpot branding
- •Limited customisation on lower tiers
- •Annual contracts on paid plans
- •Per-seat pricing adds up for larger teams
Our Verdict: Copper vs HubSpot CRM
Both Copper and HubSpot CRM are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Copper if you need Google Workspace users wanting a CRM that lives inside their inbox. With a starting price of £21/user/month and a rating of 4.1/5, it offers seamless google workspace integration.
Choose HubSpot CRM if you need Small to mid-sized businesses wanting a free starting point with room to grow. Starting at £0/month with a 4.5/5 rating, it excels at generous free tier with no time limit.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Copper and HubSpot CRM? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Copper or HubSpot CRM for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.