GetResponse vs Klaviyo
A detailed, side-by-side comparison of GetResponse and Klaviyo. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Klaviyo edges ahead overall with a rating of 4.5/5. However, GetResponse (4/5) may be the better fit if you prioritise Businesses that host webinars and need email marketing with conversion funnels. Read on for the full breakdown.
GetResponse vs Klaviyo at a Glance
GetResponse
★ 4GetResponse is a versatile marketing platform combining email marketing, automation, landing pages, webinars, and e-commerce tools. It stands out from competitors by including webinar hosting and conversion funnels as core features, making it particularly useful for businesses that rely on online events and lead generation.
Starting from: £13/month
Best for: Businesses that host webinars and need email marketing with conversion funnels
Read full review →Klaviyo
★ 4.5Klaviyo is the email and SMS marketing platform of choice for e-commerce businesses. Deeply integrated with Shopify, WooCommerce, and other e-commerce platforms, it uses customer data to power highly personalised email and SMS campaigns that drive revenue. Known for its powerful segmentation, predictive analytics, and revenue attribution.
Starting from: £0/month
Best for: E-commerce businesses wanting data-driven email and SMS marketing
Read full review →GetResponse vs Klaviyo Feature Comparison
Here is how GetResponse and Klaviyo compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | GetResponse | Klaviyo |
|---|---|---|
| Free Plan Available | No | Yes |
| Starting Price | £13/month | £0/month |
| Best For | Businesses that host webinars and need email marketing with conversion funnels | E-commerce businesses wanting data-driven email and SMS marketing |
| Our Rating | 4/5 | 4.5/5 |
| Mobile App | Limited | Limited |
| Email Marketing | Yes | No |
| Automation | Yes | Yes |
| Reporting | Basic | Basic |
| Integrations | Limited | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
GetResponse vs Klaviyo Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
GetResponse Pricing
Email Marketing
£13/month
- ✓1,000 contacts
- ✓Unlimited emails
- ✓AI email generator
- ✓Autoresponders
Marketing Automation
£42/month
- ✓1,000 contacts
- ✓Marketing automation
- ✓Event-based workflows
- ✓Contact scoring
Ecommerce Marketing
£84/month
- ✓1,000 contacts
- ✓E-commerce segmentation
- ✓Abandoned cart recovery
- ✓Product recommendations
GetResponse MAX
Custom
- ✓Custom contacts
- ✓Dedicated support
- ✓Transactional emails
- ✓SSO
Klaviyo Pricing
Free
£0/month
- ✓250 contacts
- ✓500 email sends
- ✓150 SMS credits
- ✓Core features
£16/month
- ✓500 contacts
- ✓5,000 emails
- ✓A/B testing
- ✓Automation flows
Email & SMS
£52/month
- ✓500 contacts
- ✓5,000 emails
- ✓1,250 SMS credits
- ✓Automated SMS flows
Not sure which to pick?
Our team has implemented both GetResponse and Klaviyo for clients. We can help you decide based on your specific needs.
GetResponse Pros and Cons
✓Pros
- •Built-in webinar hosting (unique feature)
- •Conversion funnels included
- •Good automation at mid-tier pricing
- •AI-powered email creation tools
- •30-day free trial with no credit card
✗Cons
- •Interface can feel cluttered
- •Deliverability has mixed reviews
- •Webinar attendee limits on lower plans
- •Learning curve for advanced features
- •Template designs could be more modern
Klaviyo Pros and Cons
✓Pros
- •Best-in-class e-commerce integrations
- •Powerful predictive analytics and segmentation
- •Excellent revenue attribution reporting
- •Deep Shopify integration
- •Strong template library for e-commerce
✗Cons
- •Expensive as contact list grows
- •Steep learning curve for beginners
- •Overkill for non-e-commerce businesses
- •Free plan is very limited
- •SMS pricing can add up quickly
Our Verdict: GetResponse vs Klaviyo
Both GetResponse and Klaviyo are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose GetResponse if you need Businesses that host webinars and need email marketing with conversion funnels. With a starting price of £13/month and a rating of 4/5, it offers built-in webinar hosting (unique feature).
Choose Klaviyo if you need E-commerce businesses wanting data-driven email and SMS marketing. Starting at £0/month with a 4.5/5 rating, it excels at best-in-class e-commerce integrations.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between GetResponse and Klaviyo? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up GetResponse or Klaviyo for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.