HubSpot Marketing vs Klaviyo
A detailed, side-by-side comparison of HubSpot Marketing and Klaviyo. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Klaviyo edges ahead overall with a rating of 4.5/5. However, HubSpot Marketing (4.4/5) may be the better fit if you prioritise Mid-size businesses wanting powerful marketing automation with native CRM integration. Read on for the full breakdown.
HubSpot Marketing vs Klaviyo at a Glance
HubSpot Marketing
★ 4.4HubSpot Marketing Hub is the marketing automation arm of the HubSpot platform. It offers email marketing, landing pages, social media, SEO tools, content management, and advanced marketing automation. Known for its inbound marketing methodology, powerful automation workflows, and seamless CRM integration.
Starting from: £0/month
Best for: Mid-size businesses wanting powerful marketing automation with native CRM integration
Read full review →Klaviyo
★ 4.5Klaviyo is the email and SMS marketing platform of choice for e-commerce businesses. Deeply integrated with Shopify, WooCommerce, and other e-commerce platforms, it uses customer data to power highly personalised email and SMS campaigns that drive revenue. Known for its powerful segmentation, predictive analytics, and revenue attribution.
Starting from: £0/month
Best for: E-commerce businesses wanting data-driven email and SMS marketing
Read full review →HubSpot Marketing vs Klaviyo Feature Comparison
Here is how HubSpot Marketing and Klaviyo compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | HubSpot Marketing | Klaviyo |
|---|---|---|
| Free Plan Available | Yes | Yes |
| Starting Price | £0/month | £0/month |
| Best For | Mid-size businesses wanting powerful marketing automation with native CRM integration | E-commerce businesses wanting data-driven email and SMS marketing |
| Our Rating | 4.4/5 | 4.5/5 |
| Mobile App | Limited | Limited |
| Email Marketing | Yes | No |
| Automation | Yes | Yes |
| Reporting | Basic | Basic |
| Integrations | Limited | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
HubSpot Marketing vs Klaviyo Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
HubSpot Marketing Pricing
Free
£0/month
- ✓Email marketing
- ✓Forms
- ✓Landing pages
- ✓Ad management
Starter
£18/month
- ✓1,000 contacts
- ✓Remove HubSpot branding
- ✓Email automation
- ✓Landing pages
Professional
£720/month
- ✓2,000 contacts
- ✓Full automation
- ✓Custom reporting
- ✓A/B testing
- ✓SEO tools
Enterprise
£3,000/month
- ✓10,000 contacts
- ✓Predictive lead scoring
- ✓Adaptive testing
- ✓Custom objects
Klaviyo Pricing
Free
£0/month
- ✓250 contacts
- ✓500 email sends
- ✓150 SMS credits
- ✓Core features
£16/month
- ✓500 contacts
- ✓5,000 emails
- ✓A/B testing
- ✓Automation flows
Email & SMS
£52/month
- ✓500 contacts
- ✓5,000 emails
- ✓1,250 SMS credits
- ✓Automated SMS flows
Not sure which to pick?
Our team has implemented both HubSpot Marketing and Klaviyo for clients. We can help you decide based on your specific needs.
HubSpot Marketing Pros and Cons
✓Pros
- •Seamless CRM integration
- •Powerful marketing automation workflows
- •Excellent content management system
- •Strong inbound marketing tools
- •Generous free tier for starting out
✗Cons
- •Professional tier is extremely expensive
- •Per-contact pricing escalates quickly
- •Steep learning curve for advanced features
- •Many features locked behind Professional tier
- •Contract commitments on higher tiers
Klaviyo Pros and Cons
✓Pros
- •Best-in-class e-commerce integrations
- •Powerful predictive analytics and segmentation
- •Excellent revenue attribution reporting
- •Deep Shopify integration
- •Strong template library for e-commerce
✗Cons
- •Expensive as contact list grows
- •Steep learning curve for beginners
- •Overkill for non-e-commerce businesses
- •Free plan is very limited
- •SMS pricing can add up quickly
Our Verdict: HubSpot Marketing vs Klaviyo
Both HubSpot Marketing and Klaviyo are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose HubSpot Marketing if you need Mid-size businesses wanting powerful marketing automation with native CRM integration. With a starting price of £0/month and a rating of 4.4/5, it offers seamless crm integration.
Choose Klaviyo if you need E-commerce businesses wanting data-driven email and SMS marketing. Starting at £0/month with a 4.5/5 rating, it excels at best-in-class e-commerce integrations.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between HubSpot Marketing and Klaviyo? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up HubSpot Marketing or Klaviyo for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.