HubSpot Marketing vs Notion
A detailed, side-by-side comparison of HubSpot Marketing and Notion. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
HubSpot Marketing edges ahead overall with a rating of 4.4/5. However, Notion (4.4/5) may be the better fit if you prioritise Teams wanting a flexible workspace that can be moulded into a custom CRM. Read on for the full breakdown.
HubSpot Marketing vs Notion at a Glance
HubSpot Marketing
★ 4.4HubSpot Marketing Hub is the marketing automation arm of the HubSpot platform. It offers email marketing, landing pages, social media, SEO tools, content management, and advanced marketing automation. Known for its inbound marketing methodology, powerful automation workflows, and seamless CRM integration.
Starting from: £0/month
Best for: Mid-size businesses wanting powerful marketing automation with native CRM integration
Read full review →Notion
★ 4.4Notion is a flexible workspace for notes, wikis, and databases. While not a traditional CRM, many teams build custom CRM systems using its database features.
Starting from: £0/month
Best for: Teams wanting a flexible workspace that can be moulded into a custom CRM
Read full review →HubSpot Marketing vs Notion Feature Comparison
Here is how HubSpot Marketing and Notion compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | HubSpot Marketing | Notion |
|---|---|---|
| Free Plan Available | Yes | Yes |
| Starting Price | £0/month | £0/month |
| Best For | Mid-size businesses wanting powerful marketing automation with native CRM integration | Teams wanting a flexible workspace that can be moulded into a custom CRM |
| Our Rating | 4.4/5 | 4.4/5 |
| Mobile App | Limited | Yes |
| Email Marketing | Yes | No |
| Automation | Yes | Limited |
| Reporting | Basic | Basic |
| Integrations | Limited | Extensive |
| API Access | Limited | Yes |
| Ikaroa Exclusive Discount | N/A | N/A |
HubSpot Marketing vs Notion Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
HubSpot Marketing Pricing
Free
£0/month
- ✓Email marketing
- ✓Forms
- ✓Landing pages
- ✓Ad management
Starter
£18/month
- ✓1,000 contacts
- ✓Remove HubSpot branding
- ✓Email automation
- ✓Landing pages
Professional
£720/month
- ✓2,000 contacts
- ✓Full automation
- ✓Custom reporting
- ✓A/B testing
- ✓SEO tools
Enterprise
£3,000/month
- ✓10,000 contacts
- ✓Predictive lead scoring
- ✓Adaptive testing
- ✓Custom objects
Notion Pricing
Free
£0/month
- ✓Unlimited pages
- ✓7-day page history
- ✓10 guests
Plus
£7/user/month
- ✓Everything in Free
- ✓Unlimited file uploads
- ✓30-day page history
- ✓100 guests
Business
£12/user/month
- ✓Everything in Plus
- ✓SAML SSO
- ✓90-day page history
- ✓250 guests
Enterprise
Custom
- ✓Everything in Business
- ✓Advanced security
- ✓Audit log
- ✓Unlimited page history
Not sure which to pick?
Our team has implemented both HubSpot Marketing and Notion for clients. We can help you decide based on your specific needs.
HubSpot Marketing Pros and Cons
✓Pros
- •Seamless CRM integration
- •Powerful marketing automation workflows
- •Excellent content management system
- •Strong inbound marketing tools
- •Generous free tier for starting out
✗Cons
- •Professional tier is extremely expensive
- •Per-contact pricing escalates quickly
- •Steep learning curve for advanced features
- •Many features locked behind Professional tier
- •Contract commitments on higher tiers
Notion Pros and Cons
✓Pros
- •Extremely flexible and customisable
- •Beautiful, clean interface
- •Combine docs, databases, and wikis
- •Active template community
- •Good free plan
✗Cons
- •Not a dedicated CRM (requires building your own)
- •No automation without third-party tools
- •No email integration by default
- •Can become slow with large databases
- •Learning curve for advanced features
Our Verdict: HubSpot Marketing vs Notion
Both HubSpot Marketing and Notion are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose HubSpot Marketing if you need Mid-size businesses wanting powerful marketing automation with native CRM integration. With a starting price of £0/month and a rating of 4.4/5, it offers seamless crm integration.
Choose Notion if you need Teams wanting a flexible workspace that can be moulded into a custom CRM. Starting at £0/month with a 4.4/5 rating, it excels at extremely flexible and customisable.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between HubSpot Marketing and Notion? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up HubSpot Marketing or Notion for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.