Insightly vs Semrush
A detailed, side-by-side comparison of Insightly and Semrush. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Semrush edges ahead overall with a rating of 4.5/5. However, Insightly (3.9/5) may be the better fit if you prioritise Businesses needing CRM and project management in one platform. Read on for the full breakdown.
Insightly vs Semrush at a Glance
Insightly
★ 3.9Insightly combines CRM with project management, making it useful for businesses that need to manage both sales pipelines and post-sale project delivery.
Starting from: £25/user/month
Best for: Businesses needing CRM and project management in one platform
Read full review →Semrush
★ 4.5Semrush is the most comprehensive SEO and digital marketing toolkit on the market. It offers keyword research, site audits, competitor analysis, backlink tracking, content marketing tools, and PPC research. Used by agencies and in-house marketing teams worldwide as their primary SEO platform.
Starting from: £100/month
Best for: Agencies and marketing teams wanting the most comprehensive SEO and digital marketing toolkit
Read full review →Insightly vs Semrush Feature Comparison
Here is how Insightly and Semrush compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Insightly | Semrush |
|---|---|---|
| Free Plan Available | No | No |
| Starting Price | £25/user/month | £100/month |
| Best For | Businesses needing CRM and project management in one platform | Agencies and marketing teams wanting the most comprehensive SEO and digital marketing toolkit |
| Our Rating | 3.9/5 | 4.5/5 |
| Mobile App | Yes | Limited |
| Email Marketing | No | No |
| Automation | Yes | Limited |
| Reporting | Yes | Yes |
| Integrations | Extensive | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Insightly vs Semrush Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Insightly Pricing
Plus
£25/user/month
- ✓Contact management
- ✓Lead management
- ✓Project management
- ✓Email tracking
Professional
£49/user/month
- ✓Everything in Plus
- ✓Workflow automation
- ✓Custom dashboards
- ✓Lead assignment
Enterprise
£99/user/month
- ✓Everything in Professional
- ✓Custom validation rules
- ✓Lambda functions
- ✓Unlimited records
Semrush Pricing
Pro
£100/month
- ✓5 projects
- ✓500 keywords to track
- ✓10,000 results per report
- ✓SEO, PPC, and research tools
Guru
£190/month
- ✓15 projects
- ✓1,500 keywords
- ✓30,000 results per report
- ✓Content marketing toolkit
Business
£350/month
- ✓40 projects
- ✓5,000 keywords
- ✓50,000 results per report
- ✓API access
Not sure which to pick?
Our team has implemented both Insightly and Semrush for clients. We can help you decide based on your specific needs.
Insightly Pros and Cons
✓Pros
- •Combines CRM and project management
- •Good for tracking post-sale delivery
- •Decent customisation options
- •Integrates with Google and Microsoft
- •Project linking to contacts and opportunities
✗Cons
- •Interface feels dated
- •Reporting is limited on lower tiers
- •No free plan
- •Email marketing requires separate add-on
- •Customer support could be better
Semrush Pros and Cons
✓Pros
- •Most comprehensive SEO toolkit available
- •Excellent keyword research database
- •Strong competitor analysis tools
- •Content marketing features included
- •Regular feature updates and improvements
✗Cons
- •Expensive, especially for individuals
- •Per-user pricing adds significant cost
- •Can be overwhelming for beginners
- •Some data can be less accurate for UK-specific searches
- •Learning curve for the full toolkit
Our Verdict: Insightly vs Semrush
Both Insightly and Semrush are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Insightly if you need Businesses needing CRM and project management in one platform. With a starting price of £25/user/month and a rating of 3.9/5, it offers combines crm and project management.
Choose Semrush if you need Agencies and marketing teams wanting the most comprehensive SEO and digital marketing toolkit. Starting at £100/month with a 4.5/5 rating, it excels at most comprehensive seo toolkit available.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Insightly and Semrush? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Insightly or Semrush for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.