Klaviyo vs Monday.com
A detailed, side-by-side comparison of Klaviyo and Monday.com. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Klaviyo edges ahead overall with a rating of 4.5/5. However, Monday.com (4.3/5) may be the better fit if you prioritise Teams needing project management and CRM in a single platform. Read on for the full breakdown.
Klaviyo vs Monday.com at a Glance
Klaviyo
★ 4.5Klaviyo is the email and SMS marketing platform of choice for e-commerce businesses. Deeply integrated with Shopify, WooCommerce, and other e-commerce platforms, it uses customer data to power highly personalised email and SMS campaigns that drive revenue. Known for its powerful segmentation, predictive analytics, and revenue attribution.
Starting from: £0/month
Best for: E-commerce businesses wanting data-driven email and SMS marketing
Read full review →Monday.com
★ 4.3Originally a project management tool, Monday.com now offers a capable CRM built on its flexible work OS platform. Great for teams that need project and client management in one place.
Starting from: £0/month (2 users)
Best for: Teams needing project management and CRM in a single platform
Read full review →Klaviyo vs Monday.com Feature Comparison
Here is how Klaviyo and Monday.com compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Klaviyo | Monday.com |
|---|---|---|
| Free Plan Available | Yes | Yes |
| Starting Price | £0/month | £0/month (2 users) |
| Best For | E-commerce businesses wanting data-driven email and SMS marketing | Teams needing project management and CRM in a single platform |
| Our Rating | 4.5/5 | 4.3/5 |
| Mobile App | Limited | Yes |
| Email Marketing | No | No |
| Automation | Yes | Yes |
| Reporting | Basic | Basic |
| Integrations | Limited | Extensive |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Klaviyo vs Monday.com Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Klaviyo Pricing
Free
£0/month
- ✓250 contacts
- ✓500 email sends
- ✓150 SMS credits
- ✓Core features
£16/month
- ✓500 contacts
- ✓5,000 emails
- ✓A/B testing
- ✓Automation flows
Email & SMS
£52/month
- ✓500 contacts
- ✓5,000 emails
- ✓1,250 SMS credits
- ✓Automated SMS flows
Monday.com Pricing
Free
£0/month (2 users)
- ✓Up to 1,000 contacts
- ✓Web forms
- ✓Kanban view
Basic
£10/seat/month
- ✓Unlimited contacts
- ✓Unlimited pipelines
- ✓Mobile app
Standard
£14/seat/month
- ✓Everything in Basic
- ✓Email integration
- ✓Activity management
- ✓Quotes
Pro
£24/seat/month
- ✓Everything in Standard
- ✓Email tracking
- ✓Sales forecasting
- ✓Automations
Enterprise
Custom
- ✓Everything in Pro
- ✓Lead scoring
- ✓Advanced analytics
- ✓Enterprise security
Not sure which to pick?
Our team has implemented both Klaviyo and Monday.com for clients. We can help you decide based on your specific needs.
Klaviyo Pros and Cons
✓Pros
- •Best-in-class e-commerce integrations
- •Powerful predictive analytics and segmentation
- •Excellent revenue attribution reporting
- •Deep Shopify integration
- •Strong template library for e-commerce
✗Cons
- •Expensive as contact list grows
- •Steep learning curve for beginners
- •Overkill for non-e-commerce businesses
- •Free plan is very limited
- •SMS pricing can add up quickly
Monday.com Pros and Cons
✓Pros
- •Extremely flexible and visual
- •Combines project management with CRM
- •Intuitive drag-and-drop interface
- •Strong automation capabilities
- •Good collaboration features
✗Cons
- •CRM features less mature than dedicated CRM tools
- •Can get expensive with many users
- •Minimum seat requirements on paid plans
- •Steep learning curve for complex setups
- •Storage limits on lower tiers
Our Verdict: Klaviyo vs Monday.com
Both Klaviyo and Monday.com are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Klaviyo if you need E-commerce businesses wanting data-driven email and SMS marketing. With a starting price of £0/month and a rating of 4.5/5, it offers best-in-class e-commerce integrations.
Choose Monday.com if you need Teams needing project management and CRM in a single platform. Starting at £0/month (2 users) with a 4.3/5 rating, it excels at extremely flexible and visual.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Klaviyo and Monday.com? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Klaviyo or Monday.com for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.