Marketo vs Notion
A detailed, side-by-side comparison of Marketo and Notion. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Notion edges ahead overall with a rating of 4.4/5. However, Marketo (4.1/5) may be the better fit if you prioritise Large B2B enterprises wanting comprehensive marketing automation with revenue attribution. Read on for the full breakdown.
Marketo vs Notion at a Glance
Marketo
★ 4.1Marketo Engage (by Adobe) is an enterprise-grade marketing automation platform designed for large B2B organisations. It offers lead management, email marketing, revenue attribution, account-based marketing, and advanced analytics. Known for its depth of functionality and scalability for complex marketing operations.
Starting from: Custom (from ~£800/month)
Best for: Large B2B enterprises wanting comprehensive marketing automation with revenue attribution
Read full review →Notion
★ 4.4Notion is a flexible workspace for notes, wikis, and databases. While not a traditional CRM, many teams build custom CRM systems using its database features.
Starting from: £0/month
Best for: Teams wanting a flexible workspace that can be moulded into a custom CRM
Read full review →Marketo vs Notion Feature Comparison
Here is how Marketo and Notion compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Marketo | Notion |
|---|---|---|
| Free Plan Available | No | Yes |
| Starting Price | Custom (from ~£800/month) | £0/month |
| Best For | Large B2B enterprises wanting comprehensive marketing automation with revenue attribution | Teams wanting a flexible workspace that can be moulded into a custom CRM |
| Our Rating | 4.1/5 | 4.4/5 |
| Mobile App | Limited | Yes |
| Email Marketing | Yes | No |
| Automation | Limited | Limited |
| Reporting | Basic | Basic |
| Integrations | Limited | Extensive |
| API Access | Limited | Yes |
| Ikaroa Exclusive Discount | N/A | N/A |
Marketo vs Notion Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Marketo Pricing
Growth
Custom (from ~£800/month)
- ✓Email marketing
- ✓Landing pages
- ✓Forms
- ✓Lead management
Select
Custom (from ~£1,800/month)
- ✓Everything in Growth
- ✓A/B testing
- ✓Advanced analytics
- ✓Social marketing
Prime
Custom (from ~£3,200/month)
- ✓Everything in Select
- ✓Revenue attribution
- ✓AI personalisation
- ✓Predictive content
Ultimate
Custom
- ✓Everything in Prime
- ✓Premium support
- ✓Custom sandboxes
- ✓Advanced APIs
Notion Pricing
Free
£0/month
- ✓Unlimited pages
- ✓7-day page history
- ✓10 guests
Plus
£7/user/month
- ✓Everything in Free
- ✓Unlimited file uploads
- ✓30-day page history
- ✓100 guests
Business
£12/user/month
- ✓Everything in Plus
- ✓SAML SSO
- ✓90-day page history
- ✓250 guests
Enterprise
Custom
- ✓Everything in Business
- ✓Advanced security
- ✓Audit log
- ✓Unlimited page history
Not sure which to pick?
Our team has implemented both Marketo and Notion for clients. We can help you decide based on your specific needs.
Marketo Pros and Cons
✓Pros
- •Enterprise-grade scalability and reliability
- •Excellent lead scoring and nurturing
- •Strong revenue attribution
- •Deep Salesforce integration
- •Account-based marketing capabilities
✗Cons
- •Very expensive (enterprise pricing)
- •Complex setup and implementation
- •Steep learning curve
- •Requires dedicated admin/team
- •Integration outside Adobe ecosystem can be challenging
Notion Pros and Cons
✓Pros
- •Extremely flexible and customisable
- •Beautiful, clean interface
- •Combine docs, databases, and wikis
- •Active template community
- •Good free plan
✗Cons
- •Not a dedicated CRM (requires building your own)
- •No automation without third-party tools
- •No email integration by default
- •Can become slow with large databases
- •Learning curve for advanced features
Our Verdict: Marketo vs Notion
Both Marketo and Notion are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Marketo if you need Large B2B enterprises wanting comprehensive marketing automation with revenue attribution. With a starting price of Custom (from ~£800/month) and a rating of 4.1/5, it offers enterprise-grade scalability and reliability.
Choose Notion if you need Teams wanting a flexible workspace that can be moulded into a custom CRM. Starting at £0/month with a 4.4/5 rating, it excels at extremely flexible and customisable.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Marketo and Notion? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Marketo or Notion for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.