Semrush vs Smartsheet
A detailed, side-by-side comparison of Semrush and Smartsheet. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Semrush edges ahead overall with a rating of 4.5/5. However, Smartsheet (4/5) may be the better fit if you prioritise Enterprises wanting spreadsheet-familiar work management with automation. Read on for the full breakdown.
Semrush vs Smartsheet at a Glance
Semrush
★ 4.5Semrush is the most comprehensive SEO and digital marketing toolkit on the market. It offers keyword research, site audits, competitor analysis, backlink tracking, content marketing tools, and PPC research. Used by agencies and in-house marketing teams worldwide as their primary SEO platform.
Starting from: £100/month
Best for: Agencies and marketing teams wanting the most comprehensive SEO and digital marketing toolkit
Read full review →Smartsheet
★ 4Smartsheet is a spreadsheet-like work management platform used by enterprises for project management, reporting, and workflow automation. Can be adapted for CRM use.
Starting from: £6/user/month
Best for: Enterprises wanting spreadsheet-familiar work management with automation
Read full review →Semrush vs Smartsheet Feature Comparison
Here is how Semrush and Smartsheet compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Semrush | Smartsheet |
|---|---|---|
| Free Plan Available | No | No |
| Starting Price | £100/month | £6/user/month |
| Best For | Agencies and marketing teams wanting the most comprehensive SEO and digital marketing toolkit | Enterprises wanting spreadsheet-familiar work management with automation |
| Our Rating | 4.5/5 | 4/5 |
| Mobile App | Limited | Yes |
| Email Marketing | No | No |
| Automation | Limited | Yes |
| Reporting | Yes | Yes |
| Integrations | Limited | Extensive |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Semrush vs Smartsheet Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Semrush Pricing
Pro
£100/month
- ✓5 projects
- ✓500 keywords to track
- ✓10,000 results per report
- ✓SEO, PPC, and research tools
Guru
£190/month
- ✓15 projects
- ✓1,500 keywords
- ✓30,000 results per report
- ✓Content marketing toolkit
Business
£350/month
- ✓40 projects
- ✓5,000 keywords
- ✓50,000 results per report
- ✓API access
Smartsheet Pricing
Pro
£6/user/month
- ✓Unlimited sheets
- ✓Gantt, grid, card views
- ✓Automations
- ✓Forms
Business
£22/user/month
- ✓Everything in Pro
- ✓Unlimited automations
- ✓Document builder
- ✓Proofing
Enterprise
Custom
- ✓Everything in Business
- ✓WorkApps
- ✓Connectors
- ✓Advanced admin
Not sure which to pick?
Our team has implemented both Semrush and Smartsheet for clients. We can help you decide based on your specific needs.
Semrush Pros and Cons
✓Pros
- •Most comprehensive SEO toolkit available
- •Excellent keyword research database
- •Strong competitor analysis tools
- •Content marketing features included
- •Regular feature updates and improvements
✗Cons
- •Expensive, especially for individuals
- •Per-user pricing adds significant cost
- •Can be overwhelming for beginners
- •Some data can be less accurate for UK-specific searches
- •Learning curve for the full toolkit
Smartsheet Pros and Cons
✓Pros
- •Familiar spreadsheet interface
- •Powerful automation engine
- •Good for enterprise workflows
- •Strong reporting and dashboards
- •WorkApps for custom portals
✗Cons
- •Not designed as a CRM
- •Can be expensive for what it offers
- •Interface can feel corporate
- •Steep learning curve for advanced features
- •Limited CRM-specific functionality
Our Verdict: Semrush vs Smartsheet
Both Semrush and Smartsheet are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Semrush if you need Agencies and marketing teams wanting the most comprehensive SEO and digital marketing toolkit. With a starting price of £100/month and a rating of 4.5/5, it offers most comprehensive seo toolkit available.
Choose Smartsheet if you need Enterprises wanting spreadsheet-familiar work management with automation. Starting at £6/user/month with a 4/5 rating, it excels at familiar spreadsheet interface.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Semrush and Smartsheet? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Semrush or Smartsheet for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.